Highlife Bingo Sister Sites 2026

Highlife Bingo launched in July 2014 and ran on Dragonfish software under a UK Gambling Commission licence held by 888 UK Limited (account 39028), the operator that at the time was also behind 888 Ladies and Moon Bingo. As of July 2026 the site is no longer online, so this page now focuses on the genuine 888 UK Limited sisters that are still trading, 777 Casino, 888 Casino, 888 Poker and 888sport, together with the Dragonfish bingo rooms that have since passed to Broadway Gaming, rather than the dozens of unrelated brands the page previously listed.

Quick verdict. There is nothing left to join at Highlife Bingo itself, and anyone still holding a balance there should contact 888 support rather than the dead domain. If you are here because you liked the Dragonfish bingo format, the closest live matches are now run by Broadway Gaming Ireland DF Limited on account 58267, not by 888. If you followed the brand for the 888 name rather than the bingo rooms, the casino, poker and sportsbook arms on account 39028 are the ones that carry it forward.

Written by Alex Morris

Review updated – 30 July 2026

Current Alternatives To Highlife Bingo

Highlife Bingo no longer has a live successor under its own name. Its useful relatives now fall into two groups: current 888 casino, poker and sports brands that retain the old operator licence, and current Broadway bingo rooms that preserve the Dragonfish-style experience.

Still trading on the same licence, 888 UK Limited account 39028

These four carry the licence Highlife Bingo itself operated under. None of them is a bingo room, so they are relatives by ownership and account infrastructure rather than by format.

• 777 Casino

  

  777 Casino is one of 888 UK Limited’s flagship slots and table-games brands and its own page names the same UKGC account (39028) that Highlife Bingo traded under, which is solid confirmation of the link. It leans towards a broad casino catalogue rather than bingo specifically, so the experience is quite different day to day, but the underlying operator, support team and licensing framework are identical. The current 777.com footer names 888 UK Limited and account 39028, so the connection is active rather than merely historical.

• 888 Casino

  

  888 Casino is the group’s best known brand and the clearest surviving expression of the company that used to sit behind Highlife Bingo. Its footer confirms the same 888 UK Limited entity and the same account number, and it is by far the largest catalogue of the four, running to more than two thousand games across slots, roulette, blackjack and live dealer tables. Bingo is not the focus here, so treat it as a same-owner option rather than a like-for-like swap.

• 888 Poker

  

  888 Poker is the operator’s dedicated poker room, run under the same 888 UK Limited licence, and it names several other 888 brands, including Shampoo Bingo, as sisters on its own page. It is aimed squarely at poker players rather than bingo fans, so it is more of a stablemate by ownership than a like-for-like replacement for anyone who played Highlife Bingo for the bingo rooms specifically. The live footer at 888poker.com repeats the 39028 account number word for word, and cash games, tournaments and the Blast format are the draw.

• 888sport

  

  888sport is the group’s sportsbook arm and, again, is confirmed under the same UKGC 39028 licence on its own page, which also lists Smooch Bingo and Allcash Casino among its network. It is the odd one out among these four in terms of format, being sports betting rather than bingo or casino games, but it shares account management and responsible-gambling tools with the rest of the 888 UK Limited stable. Football, horse racing and tennis dominate the markets, with a casino tab available inside the same login.

Dragonfish bingo rooms, now Broadway Gaming Ireland DF Limited account 58267

These are the brands that shared Highlife Bingo’s software and its bingo rooms, and they are the closest match in format. The important caveat is that they no longer sit on the same licence, because Broadway Gaming bought the Dragonfish business-to-consumer brands from 888 and has run them on its own account since.

• 888 Ladies

  

  888 Ladies was the brand most often mentioned in the same breath as Highlife Bingo when both were live, because the two shared the Dragonfish rooms and the same 888 ownership. It is still trading in July 2026, but its footer now reads Broadway Gaming Ireland DF Limited on account 58267, so the ownership has genuinely changed hands rather than simply been rebranded. The current welcome deal is a 50 percent games bonus up to £100 on a £10 deposit with 10x wagering on the bonus and a five-day expiry.

• Moon Bingo

  

  Moon Bingo is the nearest thing to a straight replacement for what Highlife Bingo offered, since it kept the ninety-ball and seventy-five-ball rooms, the Slingo tab and the low five-pence ticket prices that Dragonfish sites were known for. Its about page names Broadway Gaming Ireland DF Limited on account 58267, so the licence differs from the one Highlife Bingo held even though the software heritage is shared. New players are offered a 100 percent bingo bonus up to £50 on a £10 deposit, with 4x bingo wagering and a five-day expiry.

• Sing Bingo

  

  Sing Bingo came up repeatedly in reviews of Highlife Bingo as a like-for-like room on the same platform, and it has outlasted it. The footer names the same Broadway Gaming entity and account 58267, and the room list is still built around ninety-ball and seventy-five-ball games with penny tickets. Its welcome offer is currently the softest of this group on paper, a 100 percent bingo bonus to £50 with only 2x bingo wagering attached, again on a £10 minimum deposit.

• 888 Bingo

  

  888 Bingo keeps the 888 name on the door but is no longer an 888 company, which is exactly the kind of detail that trips people up when they are chasing a closed brand’s relatives. The site introduces itself as part of the Broadway Gaming Group and operated by Broadway Gaming Ireland DF Limited, and it has been running as a bingo room since 2009. The joining offer matches Sing Bingo at 100 percent up to £50 with 2x bingo wagering on a £10 deposit.

Closed brands from the same stable

These former sisters are no longer alternatives, but their status matters when comparing old Highlife Bingo lists with the brands that remain available.

• Shampoo Bingo

  

  Shampoo Bingo was the closest match here to what Highlife Bingo actually offered, since it was also a bingo-led site built on the same Dragonfish-powered 888 UK Limited platform. Its own page confirms the 888 Poker connection and the shared UKGC licence, and earlier versions of this page called it the clearest live alternative for anyone who signed up to Highlife Bingo specifically for the bingo rooms rather than the wider casino. That recommendation no longer holds. shampoobingo.com no longer resolves and the Gambling Commission register marks the name inactive, so it belongs in the closed list rather than among current alternatives.

Names such as Slots Of Dosh, G Casino and Tipp24, which older versions of this page carried, are not part of either network and have stayed off the list. If you want the full picture of what 888 still owns directly, the 888 UK Limited group page tracks the brands on account 39028.

Which Highlife Bingo Alternative Should You Choose?

• Choose Moon Bingo if the old 90-ball and 75-ball Dragonfish rooms are what you actually miss. It is the closest format match, although it now belongs to Broadway.
• Choose 888 Bingo or 888 Ladies if you want a larger shared bingo network and a familiar 888-branded front end. The branding survived the sale; the licensed operator did not.
• Choose 777 Casino if staying with 888 UK Limited matters more than bingo. It shares account 39028 but offers casino games rather than rooms.
• Choose 888 Casino for the broadest same-operator game range. Pick 888 Poker or 888sport only when poker or betting is the product you want.

A new account at a Broadway bingo room is not a continuation of an old Highlife balance or account. Anyone with an unresolved historical balance or complaint should approach 888 UK Limited, the company that contracted with British Highlife customers, rather than a current Broadway brand.

Our Verdict On Highlife Bingo

Highlife Bingo launched in July 2014 and closed after its site went dark in 2019, under a UK Gambling Commission licence held by 888 UK Limited (account 39028), the same licence that then covered 888 Ladies and Moon Bingo. It ran on Dragonfish software, offering 90-ball, 75-ball and High 5 bingo variants alongside slots including Rainbow Riches and Fluffy Favourites, plus a small selection of casino games such as Deuces Wild and Baccarat.

Independent reviews written while it was still active noted a fairly limited bingo room variety compared with some competitors, no dedicated mobile app, and fewer promotions on offer than rival Dragonfish sites, alongside genuine positives like daily free bingo games and a monthly free-bingo pot worth £6,000. None of that is available any more since the site itself has gone offline.

Because Highlife Bingo is closed, the sisters worth knowing about are the live 888 UK Limited brands above, plus the Dragonfish rooms that outlived it. Moon Bingo and Sing Bingo are the nearest match in format, being Dragonfish-powered bingo sites, although they answer to Broadway Gaming rather than 888 now, while 777 Casino, 888 Poker and 888sport cover casino, poker and sports betting respectively under the same licence and account management. All of them are UK Gambling Commission licensed, so the usual UK player protections apply if you sign up to any of them.

Its own terms page was blunt about the corporate structure. UK players contracted with 888 UK Limited, a Gibraltar company within the 888 group, while payments were processed by Cassava Enterprises (Gibraltar) Limited, a wholly owned subsidiary of 888 Holdings plc that held Gibraltar licence 022. Players outside the UK were routed to Virtual Digital Services Limited instead, which is why some overseas reviews of the site name a different company entirely.

The design was pure Vegas pastiche, all marquee bulbs, spotlights and falling banknotes, and it was one of the more visually distinctive skins on a platform that had a reputation for cloning itself. Reviewers at the time were unconvinced by it, and the general verdict was that the theme promised more personality than the site actually delivered once you were inside the bingo lobby.

What Highlife Bingo Actually Offered

The bingo side was narrow by Dragonfish standards. Three formats were available, 90-ball, 75-ball and the High 5 variant, with no speed rooms or the wider spread of ticket prices that bigger rooms on the same software carried. The slots lobby was the deeper part of the site, and reviews from the period counted roughly one hundred and sixty slots alongside scratchcards, keno, a set of branded titles and a handful of classic casino games.

Free bingo was the headline hook. The site advertised a £6,000 monthly pot of free bingo for depositing players, spread across games that ran every day, and it plugged into the network jackpot that Dragonfish rooms shared on Wednesdays, Fridays and Saturdays. The winners page and the live counters on the homepage were part of the same pitch, with the final archived capture showing 609 players online and £520,050 recorded as paid out the previous day.

Mobile was the weak spot. There was no dedicated Highlife Bingo app, so phone and tablet players went through the browser, and by the late 2010s that was already an obvious gap against rooms that had shipped native apps. The site was also thin on promotions that were genuinely its own, recycling most of what appeared across the wider Dragonfish estate.

Bonuses and Payments, What the Records Show

The final archived homepage carried a 100 percent match up to £50 plus 50 free spins on a first deposit of at least £5, with the small print naming a £50 cap on the bingo bonus, wagering set at six times the bonus funds, spins valid on named games for seven days, spin winnings capped at £5 and bonus winnings capped at £400. That offer expired in January 2019 and no version of it can be claimed now. It is worth noting the six-times figure, because it sits comfortably inside the ten-times ceiling that UK rules have imposed on wagering requirements since January 2026, whereas plenty of sites from the same era were running requirements three or four times higher.

Reviews written while the site was trading recorded Visa, Mastercard, PayPal and PaysafeCard as the deposit options, with a £5 minimum withdrawal, which was standard for the platform. Several of those reviews also flagged that the welcome offer was advertised confusingly, with the headline number and the actual terms telling slightly different stories depending on which page you landed on. None of this is claimable today and it is included only as a record of what the site was.

Licensing and What Happened to the Brand

Highlife Bingo held its position under a live UK licence for its whole run, which puts it in a different category from the offshore closures that fill a lot of these pages. The 888 UK Limited account it sat on, 39028, remains active and is shown in the footers of 777 Casino, 888 Casino, 888 Poker and 888sport, so the licence outlived the brand.

The site itself went quiet a long time before anyone declared it closed. The Internet Archive holds regular captures through 2018, a last homepage capture in January 2019 and scattered asset captures into August 2019, after which the crawl record stops. By September 2022 the domain was returning nothing usable, and highlifebingo.com no longer resolves to a server. The Gambling Commission brand register lists Highlifebingo under 888 UK Limited with the brand marked inactive, which matches what the domain is telling us.

The wider context is the sale of the Dragonfish business-to-consumer brands by 888 to Broadway Gaming, after which a long list of bingo skins was retired. That is why the surviving names that used to be described as Highlife Bingo relatives, 888 Ladies, Moon Bingo, Sing Bingo and 888 Bingo among them, now carry Broadway Gaming Ireland DF Limited and account 58267 in their footers instead of the 888 details. Older articles can therefore name 888 as the operator of bingo brands that are now licensed to Broadway. You can check the current holder of account 58267 directly on the public register.

What Players Said About Highlife Bingo

Player and reviewer sentiment settled into a fairly consistent pattern. The free bingo schedule and the monthly £6,000 pot were the things people liked, and the site was regarded as safe to deal with given the 888 backing, with funds held at the medium protection level the Commission defines and a support line that behaved like the rest of the group.

The criticisms were just as consistent and they are worth stating plainly. Bingo variety was limited to three formats. There was no app. The promotions rarely felt exclusive to the brand. The loud homepage struck several reviewers as tacky rather than glamorous, and at least one noted that the site did not work with affiliates, which is usually a sign a brand has stopped investing in acquisition. Taken together it is not hard to see why it was among the skins that did not survive the consolidation of the platform.

If you had an account and money in it when the site went dark, the route to recovering it runs through 888 customer support rather than any Highlife Bingo address, since 888 UK Limited was the contracting party for UK players. Anyone who used the brand as part of a self-exclusion arrangement should treat GAMSTOP as the live control, because that scheme covers every UK-licensed operator regardless of which individual skins are still trading.

Highlife Bingo FAQs

Is Highlife Bingo still open?

No. The site stopped operating in 2019, highlifebingo.com no longer resolves and the Highlifebingo trading name is inactive on 888 UK Limited’s register entry.

Who operated Highlife Bingo?

British players contracted with 888 UK Limited under UKGC account 39028. The wider parent is now called Evoke plc, but the licensed company name on the account remains 888 UK Limited.

What are the genuine Highlife Bingo sister sites?

777 Casino, 888 Casino, 888 Poker and 888sport are the useful current same-licence relatives on account 39028. Moon Bingo, Sing Bingo, 888 Ladies and 888 Bingo are current Dragonfish-style alternatives operated separately by Broadway Gaming Ireland DF Limited on account 58267.

Why is 888 Bingo no longer an 888 UK Limited sister?

888 sold its bingo business to Broadway Gaming. The 888 Bingo brand and domain survived the sale, but its current licensed operator is Broadway Gaming Ireland DF Limited rather than 888 UK Limited.

Is Shampoo Bingo still a Highlife alternative?

No. Shampoo Bingo shared the old operator and Dragonfish setup, but its domain is unavailable and its trading name is inactive.

Which live site is closest to Highlife Bingo?

Moon Bingo is the closest format match because it retains traditional Dragonfish-style bingo rooms. It is a platform relative, not a same-operator sister.

Can I claim the old Highlife Bingo welcome bonus?

No. The final offer expired in January 2019 and the casino is closed. Any page presenting that promotion as available is out of date.