Alex Morris

About Alex Morris

Alex Morris is a Manchester-based SEO copywriter, content writer and SEO specialist with more than 14 years of experience across B2B and B2C content. His work focuses on creating clear, useful and search-friendly content that helps improve organic visibility, content quality and online performance.

Alex has worked across a wide range of industries, including digital marketing, construction, engineering, finance, employment law, HR, eyecare and professional services. His experience includes SEO copywriting, content strategy, site audits, proofreading, editorial guidelines, blog writing and long-form content development.

Professional Background

Alex currently works as an SEO Copywriter, supporting search-led content strategy and creating content designed to improve rankings, leads and user experience. His work combines keyword research, clear editorial structure and practical writing that answers real search intent.

Alongside his professional SEO work, Alex has also built and managed his own blogs, writing more than 4,000 posts. His lead blog has attracted over 130,000 unique visitors annually, giving him direct experience in growing organic traffic through consistent, engaging and well-optimised content.

Writing Experience

Alex’s background combines commercial SEO copywriting with creative writing, journalism and editorial work. He has experience writing website copy, blog posts, long-form guides, PR content, reviews, thought-leadership pieces and lead-generation content.

He also has a strong interest in fiction, satire, book reviews and creative writing, including short stories, novellas and novels. This creative background helps bring personality, structure and readability to his professional content work.

Education & Skills

Alex studied journalism at postgraduate level and has also completed professional development in search and social media marketing. This mix of editorial training and SEO experience gives him a practical understanding of both content quality and search performance.

Editorial Approach

Alex’s writing approach is based on clarity, research and usefulness. He focuses on creating content that is easy to read, well structured and written with the reader in mind, while also supporting strong SEO performance.

What Alex Covers on All Sister Sites

On All Sister Sites, Alex writes and maintains reviews of UK-licensed online casino and bingo brands, along with the operator and network hub pages that explain who actually runs them. His recent work spans large operator groups such as 888 Group, Betway Group and Betfair Group, white-label networks like Nektan and Grace Media, and individual brand reviews across both casino and bingo sites.

How Alex Researches a Review

Every review starts with the licence, not the marketing. Alex checks each brand against the Gambling Commission’s public register to confirm the operating company, licence status and any regulatory action, then verifies the current operator against the live site’s own footer — because brands migrate between operators more often than most directories keep up with. Sister-site lists are built from the licensee’s actual portfolio rather than copied from other roundups.

Alongside the licence work, he compares multiple independent sources on bonuses, payment options and terms before writing, and pages are revisited and updated when offers change, brands close or ownership moves. You can read more about the full process on our how we review page.

Recently Updated Reviews by Alex Morris

• Riverbelle Casino
• Wink Bingo
• Royal Valley Casino
• Sing Bingo
• Booi
• Jackpot Mobile Casino
• Play UK
• Tombola PLC Casinos

What to Expect From an Alex Morris Review

Each of Alex’s brand pages follows the same practical shape: who owns and operates the casino or bingo site, confirmed from the licence record rather than assumed; a sister-site rundown limited to brands genuinely held under the same licence; a plain-English look at the welcome offer and its terms; and an FAQ section whose answers match what the page itself says. Pages carry a visible review date, and that date is only moved forward when something material has actually changed — a new offer, a change of operator, or a brand closing — never as a cosmetic refresh.

Editorial Review Policy

As the site’s editorial standard, major updates to Alex’s reviews get a second-pair-of-eyes check from Mark F, our content reviewer, before they go live — covering factual accuracy, structure and clarity. Full details of what we check and why are set out in Read about our review process.

Spotted Something Out of Date?

Casino brands close, change hands and rewrite their offers constantly, so even a carefully maintained page can fall behind. If you find a detail on one of Alex’s pages that no longer matches reality — a dead brand still listed as live, an offer that has changed, an operator that has moved on — the page will be rechecked against the licence register and the live site, and corrected rather than papered over.