Broadway Gaming sites
The Broadway Gaming sites include Butlers Bingo, Glossy Bingo, Dotty Bingo, Rosy Bingo, Bingo Diamond and more. Broadway Gaming is based in Dublin, Ireland.
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Broadway Gaming Sites 2024
Rosy Bingo
Broadway Gaming operates several bingo sites, but if you’re a bingo fan, you’ll likely find that all of the bingo sites that the operator has in its portfolio look the same. Looks can be deceiving, but that isn’t the case with the Broadway Gaming sites – the similarities are more than skin deep. It’s probably harsh to say that if you’ve played at one of the Broadway Gaming sites, you’ve played at them all, but in the case of sites like Rosy Bingo, it’s also true. The better news is that unlike a lot of modern iGaming sites that claim to specialise in bingo but actually mostly offer slots, Rosy Bingo is serious about providing you with great bingo games. The biggest and best rooms at the site are laid out across the middle of the homepage, including the likes of the Jackpot Room and the operator’s signature Broadway Room. New rooms open every few minutes.
Glossy Bingo
Glossy Bingo is a year older than Rosy Bingo, having opened in 2013 rather than 2014. It’s also a step behind Rosy Bingo when it comes to appearances. Across late 2023 and early 2024, Broadway Gaming started kitting its sites out with new templates – the first changes to the appearance of its casinos and bingo sites for several years. For some reason, Glossy Bingo was left out of the fun. There’s nothing necessarily wrong with the way that Glossy Bingo looks – it’s smart and professional – but it doesn’t showcase any of its games on its homepage. Instead, Glossy Bingo uses its landing page to tell players about its matched deposit welcome promotion, and the number of positive reviews that the site attracts on Trustpilot. Player feedback is the most important kind of feedback, so by highlighting its positive score and ratings, Glossy Bingo is telling potential players that this is a safe and fun place to play.
Butlers Bingo
Butlers Bingo is the oldest of the bingo sites under the Broadway Gaming umbrella. It’s also the most famous of them – or, at least, it’s the most famous site under the banner of this particular version of Broadway Gaming. You can find out what we mean by that by reading our full profile of Broadway Gaming below. As you can see from the below screenshot, Butlers Bingo uses the same template as Glossy Bingo. Other than the fact that Butlers Bingo opts for purple as its signature colour while Glossy Bingo opts for black, the two sites are identical. The sign-up offer is identical at both sites, and even the Trustpilot scores are similar. Given that both sites offer virtually identical experiences, we suppose it wouldn’t make sense for the reviews to be any other way. The total number of available games is a little low at around three hundred, though.
Dotty Bingo
Dotty Bingo further underpins what we’ve already said about the templates used by sies on this platform. It looks exactly like Glossy Bingo and Butlers Bingo, so if you’ve already played at both of those Broadway Gaming sites and enjoyed them, there are two ways to look at Dotty Bingo. One is that you’ve already experienced everything that the site has to offer, so there’s no point signing up because you’re not going to find anything new. The other is that you enjoyed the other sites, so you’ll also enjoy this one. The decision is yours. Dotty Bingo scores well at Trustpilot, but we’ve already covered the reasons why that would be the case. From what we can see, it appears that the portfolio of bingo rooms, slots and other casino games at Dotty Bingo is identical to that of Butlers Bingo.
Bingo Diamond
Of all the Broadway Gaming bingo sites, Bingo Diamond looks the most dated. That’s an odd thing to say about a site that looks just the same as all the rest of them, but it also happens to be true. That’s purely down to the logo, which has a distinctively 1970s appearance, so the retro look is deliberate. That’s the only thing we can tell you about Bingo Diamond, because we’ve run out of things to say about the bingo sites on this platform. It isn’t really a network of different bingo sites; it’s the same bingo site wearing a variety of different disguises. They have the same strengths, the same weaknesses, the same bonuses and the same key features. We guess that when the people behind Broadway Gaming Limited heard the old piece of wisdom, “If it ain’t broke, don’t fix it,” they really took it to heart.
Lucky 247
We’re done with all the bingo sites on the Broadway Gaming Limited platform, but we’re not totally done with every site that the operator has to offer. That’s because it also offers a trio of casino sites. Just as the bingo sites are almost identical in every way, so are the casino sites. Lucky 247 is the casino we’ve listed first, but that’s not because we think that it’s better than the other two. From the point of view of someone comparing Lucky 247 against any other casinos, the site’s major weakness is that it doesn’t have any promotions or bonuses. Given that the Broadway bingo sites offer bonuses – some of which can be redeemed on slots – it’s very odd that Broadway hasn’t taken the same approach with its actual slots sites. It gives players the impression that the casinos are secondary to the bingo sites, and we think that impression is probably accurate.
Casino of Dreams
Some of us spend days, weeks, months or even years of our lives looking for the casino of our dreams, so when we see a site literally called “Casino of Dreams,” our hopes shoot through the roof. Surely our long quest is finally over! Sadly, that isn’t the case. Casino of Dreams falls a long way short of being anybody’s idea of a dream casino. That’s due in no small part to the fact that it’s a clone of Lucky 247. Anyone who didn’t see that coming wasn’t paying attention to the paragraph above. That means Casino of Dreams doesn’t offer any promotions or incentives, and if your idea of a dream casino is one that doesn’t reward you for your loyalty, you have strange dreams. Even the promise of “100s of Games” that Casino of Dreams makes on its homepage rings a little hollow because the number of “hundreds” that it offers is three.
Casino Fantastico
Casino Fantastico is the last of the Broadway Gaming Limited sites, which is a relief to us, because we’ve run out of ways to describe the sites. Our cliff notes review of Casino Fantastico is that it isn’t a fantastic casino for all the same reasons that Casino of Dreams isn’t really the casino of your dreams. The site’s weaknesses are numerous and glaring, and they start with the fact that, yet again, the casino is presented without any promotions. It’s very difficult to attract or retain players without offering them bonuses, so it’s a constant surprise to us that Casino Fantastico and the other Broadway Gaming casinos manage to remain online. Player numbers are surely low. The selection of slots and games on the casino’s homepage looks dated and uninspired, too, so it’s hard to see what would tempt anyone into spending money with the casino.
Broadway Gaming Limited Profile
Further up this page, we referred to “this version” of Broadway Gaming. That might have been a confusing statement, so allow us to clear it up. When we talk about “this version” of Broadway Gaming, we’re talking about the company that was founded in Dublin, Ireland, in 2010 and holds UK Gambling Commission licence 39075. The company has very strong connections to another entity called Broadway Gaming Ireland DF Limited, which was formed in 2022, is based at the same address, and has a different UK Gambling Commission licence. While it’s tempting to lump the two companies together, we’re not doing that. We’ll explain the reasons why below as we get into the full history of Broadway Gaming.
Broadway Gaming Limited: In the beginning
During our overview of the Broadway Gaming sites above, we noted that Butlers Bingo is the oldest of the eight sites under the operator’s umbrella. The Butler’s brand has, in fact, been around for as long as Broadway Gaming itself. The Butlers Bingo site went live in 2010 at almost exactly the same time the company was founded. For three years, there was no difference between Butlers Bingo and the company that operated it – they were one and the same.
The online bingo market in the UK was as competitive back in 2010 as it is today, so it took a few years for Butlers Bingo to break through the noise. It eventually found an audience, though, and as the company continued to grow, the people in charge of it pondered the idea of opening a second brand. They eventually decided to act on that impulse in 2013, opening Glossy Bingo. Unlike the modern versions of the two sites, which are identical, Butlers Bingo and Glossy Bingo had drastically different identities back then. Glossy Bingo was styled after celebrity magazines like Hello and OK and was one of the slickest-looking bingo sites of its era.
From innovation to acquisition
After Broadway Gaming Limited launched Glossy Bingo, it waited almost another twelve months before making another significant move. The company had demonstrated that it clearly knew how to put a successful bingo site together, but instead of inventing a third brand, it acquired one from elsewhere. Rosy Bingo was acquired from a competitor and added to the Broadway Gaming Limited platform in January 2014. This was a sign of things to come for the operator. A mere six months after acquiring Rosy Bingo, Broadway Gaming opened its chequebook again to bring in Dotty Bingo in July 2014. The platform had doubled in size, and the company had significant forward momentum. For whatever reason, the management team at Broadway preferred the idea of buying other brands than inventing brands of its own, so the pattern continued.
In August 2015, Broadway Gaming bought Bingo Diamond from another rival firm. That was the up-and-coming company’s biggest move to date, as Bingo Diamond was a far better-known and more successful brand than the ones the company had brought on board in the past. Sometime after that, Broadway Gaming added its three slots sites. They weren’t quite as big a success as the bingo sites had been, but the company didn’t let the failed experiment put it off the idea of growth. It had far bigger plans for its future.
Broadway Gaming and Dragonfish
Midway through 2022, the all-powerful 888 Group decided that it wanted to let go of the bingo site of its business. That was a big deal in the iGaming world because the 888 Group owned the Dragonfish platform – a platform made up of more than two hundred bingo sites plus a fair few online casinos. The 888 Group wanted to focus on its core casinos and its sports betting business and had turned its attention to the newly-liberated sports betting market in the United States of America. Several operators bid on the Dragonfish platform, but the winning bid of more than £50m came from Broadway Gaming Limited. Broadway took possession of the entire platform and all of its sites in July 2022.
This is where the “other version” of Broadway comes in. Rather than adding all of the newly-acquired casinos and betting sites to its existing platform, Broadway opted to create a new company called Grand Battery Holdings Limited to become the host company for the sites, acquiring a new iGaming licence from the UK Gambling Commission for the new company. After that, it spent twelve months working out which of the sites were worth keeping and which were best shut down. It finished trimming the fat in mid-2023, after which the new company renamed itself Broadway Gaming Ireland DF Limited. Quite why they did this is unknown, as the Grand Battery name created a distinction between the two sides of the business. Having two almost identically-named companies in the same building is confusing. The combined companies are known as the Broadway Gaming Group. If anything, that just adds to the confusion.
The future of Broadway Gaming Limited
Having spent so much money on the Dragonfish platform, Broadway could be forgiven if it held off on making any big moves in the iGaming market in the near future. However, it’s clear that this is still an ambitious, growing company. It had a workforce of just three when it launched in 2010 and now classes itself as the UK’s largest independent online bingo provider. That can’t be true, of course, as Broadway Gaming Limited is based in Ireland, and Ireland isn’t part of the UK. However, we appreciate the message that the company is attempting to convey.
The acquisition of so many new sites could have led Broadway to neglect the eight sites that it already had, but that hasn’t been the case. In fact, the sites started receiving new looks in 2024 and remain popular enough to stay online for many years to come. This is one of the biggest companies currently active in the UK scene, and all the signs suggest that it’s only going to get bigger in the future.
All Broadway Gaming Limited sites
Here’s every UKGC-licenced casino under the Broadway Gaming banner, along with its current status.
Active Sites
- Casino Fantastico – casinofantastico.co.uk
- Bingo Diamond – www.bingodiamond.com
- Butlers Bingo – www.butlersbingo.com
- Casino of Dreams – www.casinoofdreams.uk
- Dotty Bingo – www.dottybingo.com
- Glossy Bingo – www.glossybingo.com
- Lucky 247 – www.lucky247.uk
- Rosy Bingo – www.rosybingo.com