Gentleman Jim was the racing-led sportsbook and casino operated by Lovell Brothers Limited under UKGC account 60213. Its closest historical sister-brand connection was Dragon Bet, but Gentleman Jim is now closed: the remote casino and betting licence was surrendered on 14 May 2026 and gentlemanjim.bet is inactive.

That makes this a closure and alternatives guide rather than a live signup review. DragonBet now operates through a separate company and licence, while AK Bets, PricedUp, Planet Sport Bet and BetWright are independent alternatives for readers who liked Gentleman Jim’s racing-first layout.

Gentleman Jim homepage screenshot

Best Gentleman Jim Alternatives

There is no live Gentleman Jim account to switch within. These five brands are ranked by how closely they replace its racing-led sportsbook experience, with DragonBet separated as the historical sister-brand connection and the others clearly labelled as independent alternatives.

DragonBet

DragonBet logo

The Closest Historical Sister-Brand Comparison

Dragon Bet appeared as an active Lovell Brothers trading name while Gentleman Jim was live. The current dragonbet.co.uk domain is active under the separate DragonBet Ltd account 64908, so it is the closest historical family comparison without being the same live account or licence.

  • Connection: Closest historical sister-brand; now a separate licensed company
  • Best For: Regional Welsh Markets

Planet Sport Bet

PlanetSport Bet sister sites logo 2026

The Media Network Brand

Planet Sport Bet uses a familiar sportsbook structure and bolts it onto a broader sports media brand. It feels much busier. Head over here if you want your betting platform tightly integrated with daily football news, racing tips, and heavily promoted daily specials.

  • Connection: Playbook-style alternative
  • Best For: Integrated Sports News

AK Bets

AK Bets logo

The High Roller Alternative

AK Bets started life as an independent on-course bookmaker before moving online using the Playbook platform. They actively court high-stakes punters and refuse to restrict winning accounts as quickly as the mainstream giants. It’s a fantastic functional equivalent if you’re dropping larger stakes.

  • Connection: Playbook-style alternative
  • Best For: High Betting Limits

PricedUp

PricedUp logo

The Football Focus

While Gentleman Jim leans heavily into horse racing, PricedUp takes the identical Playbook software and points it squarely at domestic football. They constantly push aggressive daily price boosts on the Premier League and Championship. Make the jump if football is your primary focus.

  • Connection: Playbook-style alternative
  • Best For: Daily Football Boosts

BetWright

BetWright logo

The Straightforward Choice

BetWright is another skin operating on the Playbook network. It doesn’t rely on a heavily stylised theme. It just presents the odds in a clean, modern interface. It serves as a perfectly reliable backup if you just want to grab a fresh welcome offer while keeping the menus familiar.

  • Connection: Playbook-style alternative
  • Best For: A Clean, Modern Layout

What Gentleman Jim Was Like Before It Closed

Gentleman Jim launched in 2024 with a deliberately old-fashioned bookmaker identity. In practical use, horse racing was the strongest part of the product: the odds lists were easy to scan, the sportsbook navigation was uncluttered and the casino sat behind the betting product rather than dominating the homepage.

Racing And Sports

The racing-first presentation was the main reason to use Gentleman Jim. Football, rugby and other mainstream markets were available, but the brand made most sense for punters who wanted a smaller-bookmaker feel rather than a giant exchange-style interface.

Casino And Promotions

The casino added slots and live games to the same account. Historical offers included free-bet and free-spin promotions, but those deals are no longer available and should not be used to judge any current DragonBet or alternative-brand offer.

Cashier And Support

Player feedback was sharply divided. Some reviewers reported quick withdrawals and helpful support; others described delayed KYC, closed accounts and disputed balances. Those complaints matter most to former customers still trying to resolve an account or withdrawal.

Gentleman Jim Closure, Operator And Licence Status

  • Original operator: Lovell Brothers Limited, UKGC account 60213.
  • Remote licence: casino and real/virtual-event betting permissions were surrendered on 14 May 2026.
  • Domain and trading name: gentlemanjim.bet and Gentleman Jim Bookmakers are inactive.
  • Remaining licence: Lovell Brothers retains an active non-remote general betting licence, which does not authorise online gambling.
  • DragonBet today: dragonbet.co.uk is active under DragonBet Ltd account 64908, a separate company and licence record.

Do not register or deposit through a site presenting itself as Gentleman Jim unless its exact domain appears as active on the UKGC register. The former domain is not an active licensed remote-gambling address.

What Gentleman Jim Player Feedback Shows

Trustpilot records a 2.3/5 score from 155 reviews, with 68% rated one star and only 14 reviews posted in the latest 12-month period shown. The sample is mixed rather than uniformly negative: positive reviews mention quick payouts and straightforward sports betting, while recurring complaints concern KYC requests, account closures, disputed withdrawals and slow complaint handling.

That evidence cannot prove what happened in an individual account, but it does explain why former customers should keep statements, withdrawal records, emails and identity-document requests when pursuing an unresolved balance.

What Former Gentleman Jim Customers Should Do

  1. Save the evidence: keep account statements, withdrawal confirmations, emails, chat transcripts and copies of documents already supplied.
  2. Contact the original operator: use the contact details in old Gentleman Jim correspondence and state the account number, balance and requested remedy clearly.
  3. Complete the complaint process: obtain a final response or deadlock letter before approaching the ADR provider named in the old terms.
  4. Escalate the right issue: use the ADR route for a gambling transaction dispute, the ICO for unresolved personal-data concerns, and the UKGC reporting route for suspected unlicensed gambling.
  5. Do not redeposit elsewhere to recover a loss: a closure dispute should be handled through records and complaints, not by chasing the balance at another bookmaker.

Replacement Bookmaker Verdict By Player Type

Choose DragonBet for the closest historical brand connection and a racing-led sportsbook, but judge it on its current DragonBet Ltd licence and terms. Choose AK Bets for a more independent racing-bookmaker feel, PricedUp for football boosts, Planet Sport Bet for sports content around the betting product, and BetWright for a plainer interface. None should be described as sharing the closed Gentleman Jim account.

Gentleman Jim FAQs

Is Gentleman Jim still open?

No. Its remote casino and betting licence ended on 14 May 2026, and gentlemanjim.bet is listed as inactive.

Who operated Gentleman Jim?

Gentleman Jim was operated by Lovell Brothers Limited under UKGC account 60213.

Is DragonBet a Gentleman Jim sister site?

Dragon Bet was the closest historical sister-brand connection. The current dragonbet.co.uk site operates under the separate DragonBet Ltd account 64908.

Does Lovell Brothers still have a UKGC licence?

It retains an active non-remote general betting licence, but its remote casino and betting permissions were surrendered on 14 May 2026.

What should I do if Gentleman Jim still owes me money?

Keep all account evidence, contact the original operator using old correspondence, complete its complaint procedure and then use the ADR route named in the old terms if the dispute remains unresolved.

Which Gentleman Jim alternative is best?

DragonBet is the closest historical comparison. AK Bets is the stronger independent racing-style alternative, while PricedUp is better suited to football-focused betting.