Priced Up Sister Sites 2026
PricedUp is active under Off Course Bookmakers Limited account 1776, with pricedup.bet listed as an active domain. It has no broad shared-operator sister family, so AK Bets, BetWright, Planet Sport Bet and DragonBet are best treated as close Playbook-style alternatives.
Written by Mark FPublished 27th June 2026
Review updated – 12 July 2026
PricedUp is a relatively new online brand, but the company behind it is not new to betting. Off Course Bookmakers Limited has been around since the 1980s, and PricedUp gives that older racing-bookmaker background a modern Playbook-style front end.
PricedUp is built on the Playbook Gaming platform, the same style of technology used by a small cluster of independent UK bookies. Each brand needs to be judged on its own licence and operator, but the betting slip, casino lobby and cashier flow feel familiar across the group.
PricedUp Sister Sites: The Accurate Answer
PricedUp has no active same-operator sister site. Off Course Bookmakers Limited’s UKGC account 1776 lists pricedup.bet as its active consumer domain; the apparent family comes from bookmakers using Playbook-style technology under separate companies and licences.
| Alternative | Operator and UKGC account | Relationship | Best for | Verdict |
|---|---|---|---|---|
| AK Bets | Akbo Limited, 66030 | Separate Playbook-style bookmaker | Racing, football and an independent-bookie feel | The closest sportsbook-first comparison. |
| BetWright | Onyx Gaming Limited, 64666 | Separate operator using familiar platform patterns | Sportsbook plus a broader casino family | Best if casino breadth matters as much as betting. |
| Planet Sport Bet | Planet Bet Limited, 65109 | Separate media-led Playbook comparison | Football content and straightforward mobile betting | The content-led alternative, not a shared account. |
| DragonBet | DragonBet Ltd, 64908 | Separate Welsh-focused platform cousin | Racing, rugby and Welsh sport | The strongest regional alternative. |
Important: logins, balances, self-exclusion decisions and complaints do not transfer between these independently licensed operators. Gentleman Jim is retained below only as a closed historical platform comparison.
AK Bets
The Punter’s Choice
AK Bets is the sharper comparison for serious racing and football punters. It has the same plain bookmaker feel as PricedUp, but its reputation leans more toward taking larger bets from experienced players.
- Runs on: Playbook Gaming tech
- Best For: Serious Punters
Bet Wright
The “New” Option
BetWright launched in the same modern independent-bookmaker lane as PricedUp. It is worth comparing if you like the simple sportsbook flow but want a different promo rhythm, especially around weekly football and racing rewards.
- Built on: Playbook Gaming
- Ideal if you want: Weekly Rewards
Planet Sport Bet
The Media Brand
Planet Sport Bet adds a sports media angle to a similar sportsbook-and-casino setup. It is useful if you want mobile betting, football promos and a familiar layout without relying on PricedUp alone.
- Same tech as PricedUp: Playbook Gaming
- Go here for: Football Promos
DragonBet
The Welsh Option
DragonBet is the Welsh-focused comparison. It is active under DragonBet Ltd and stands out for regional sport, racing and a cleaner brand story than some closed or inactive Playbook-style names.
- Powered by: Playbook Gaming
- Strongest on: Niche Sports
Gentleman Jim (Closed)
The Classic Bookie
Gentleman Jim used to drop the aggressive marketing and feel like an old-school bookmaker, running on the same Playbook backend as PricedUp. It closed down on 13th May 2026, with the operator thanking customers directly on the site and directing anyone with an open balance or bet to get in touch. If you were a fan of its horse-racing focus, DragonBet is the closest remaining match.
- Platform: Playbook Gaming (was)
- Status: Closed 13 May 2026
Which Priced Up Alternative Should You Compare First?
Choose AK Bets first if you want the closest serious-punter comparison. It is the best match for racing and football bettors who care about taking prices rather than browsing a big casino lobby.
Choose BetWright first if you like the Playbook-style flow but want a newer promotions schedule. Compare expiry windows and qualifying bet rules before assuming the offer is better.
Choose Planet Sport Bet first if football content, mobile usability and a familiar sportsbook layout are more important than casino depth.
Choose DragonBet first if you want another independent bookmaker feel. Do not use Gentleman Jim as a live alternative because it has closed.
PricedUp Review – July 2026
PricedUp Welcome Offers And Cashier Checks
PricedUp commonly separates its sportsbook and casino joining offers. The exact stake, reward and expiry can change, so choose the route you actually want before opting in rather than relying on an old headline.
| Area | Check | Why it matters |
|---|---|---|
| Sports welcome route | Qualifying stake, minimum odds, reward split and expiry | A short-lived free bet can be poor value if it forces markets you would not normally use. |
| Casino welcome route | Qualifying wager, named slot, spin value and winnings rules | Free spins can look generous while producing a small usable reward. |
| Wagering cap | UKGC promotional wagering requirements cannot exceed 10x the bonus amount | The cap is a regulatory maximum, not proof that a 10x offer is good value; game restrictions and expiry still matter. |
| Card cashier | Whether your debit card supports fast withdrawals and matches the account name | Fast Funds can be quick on a verified account, but manual checks can still delay a first cashout. |
| Account verification | Identity, address, payment ownership and source-of-funds requests | Recent complaints show account reviews and suspensions are a more important risk than the advertised payout speed. |
Our judgement: PricedUp makes most sense for players who value price boosts and a compact sportsbook. Casino-only players should compare the library and reward terms with a casino-first operator before choosing it for free spins.
PricedUp Licensing & Corporate Data
- Operator: Off Course Bookmakers Limited
- UKGC Account Number: 1776
- Licence Status: Active remote bingo, casino and betting activities
- Active domain: pricedup.bet
- Confirmed sister brands: None shown as active on the public domain and trading-name records
What Current PricedUp Player Feedback Shows
PricedUp’s Trustpilot score is around 2/5, so the public record is materially more negative than the older hand-picked comments suggested. The useful pattern is mixed rather than one-sided: some verified-account customers report withdrawals arriving in five to ten minutes, while others describe account suspension, delayed payments and poor communication after requesting a cashout.
Fast card withdrawals, helpful support and competitive sports prices appear repeatedly in favourable reviews.
Negative feedback concentrates on account restrictions, casino crashes, delayed withdrawals and support that gives little explanation.
Claims that slots are fixed or pay better cannot be established from winning and losing reviews. Cashier handling and account communication are the actionable signals.
Our practical approach is to verify the account details before playing, make a modest first withdrawal and keep copies of any support conversation. A fast payout reported by one player does not remove the risk of a manual review on another account.
PricedUp FAQs
Who owns PricedUp?
PricedUp is owned and operated by Off Course Bookmakers Limited, a UK betting company that has been in the industry since 1986. It holds its own UK Gambling Commission licence (account number 1776), which is currently active, and PricedUp is the only brand on that licence.
Does PricedUp have any confirmed sister brands?
No. Off Course Bookmakers Limited’s only trading name on its UKGC licence besides PricedUp is Star Sports, and that entry is now inactive, so PricedUp is effectively a standalone brand from a licensing point of view.
What are PricedUp’s closest alternatives?
AK Bets, BetWright, Planet Sport Bet and DragonBet all offer a similar Playbook-style betting experience to PricedUp, but each brand should be checked through its own operator and licence record.
Is PricedUp licensed and safe to use in the UK?
Yes. PricedUp is licensed by the UK Gambling Commission under Off Course Bookmakers Limited (account 1776), which is active. That said, our review found genuine issues worth knowing, including a steep £40 qualifying bet for the welcome offer and a strict 24-hour expiry on the free bets it pays out.
Is Gentleman Jim still available as a PricedUp alternative?
No. Gentleman Jim, which also ran on the Playbook Gaming platform, closed down on 13th May 2026. Existing customers with an open balance were directed to contact the operator directly; it is no longer accepting new players.
PricedUp Product Development
PricedUp added Gaming Corps content in January 2026, broadening a casino lobby that had previously felt secondary to the sportsbook. The integration brought more slots and instant-win titles, but it does not change the core verdict: PricedUp remains strongest for sports prices and boosts, while casino players should judge it on stability, reward terms and cashier handling rather than game count alone.
Our Verdict
3.8 / 5 ★★★★☆
Great odds and very fast withdrawals through Visa, but the 24-hour expiry limit on the welcome free bets is far too short.