William Hill Casino Sister Sites 2026

William Hill sister sites? There aren’t any under the same UKGC licence, and William Hill Casino itself was discontinued in 2023. William Hill’s online business, including its casino product, is licensed in the UK through WHG (International) Limited (UKGC 39225), a wholly owned subsidiary of evoke plc (formerly 888 Holdings). William Hill’s separate retail shop estate is licensed under William Hill Organization Limited (UKGC account 2752). Both licences remain active.

Best William Hill Casino Sister Sites

Written by Mark F
Published 5th May 2026

William Hill

Referring to William Hill as “one of the William Hill Casino sister sites” doesn’t really do it justice. The relationship works the other way around. William Hill Casino was born from the success of William Hill. Without the success of the former, the latter would never have seen the light of day. To a lot of people, William Hill is the most famous and trusted gambling brand in the UK. It’s been that way ever since the first William Hill betting shop opened its doors way back in 1934. There are a couple of British betting brands that can rightfully claim to be older – Ladbrokes and Coral are the first that spring to mind – but there aren’t many. Trust often comes with age, and William Hill has been around for a very long time.

While you can bet on almost anything sport related at William Hill, the brand is most famous for horse racing, with which it has a long association of sponsorship. It still has several active horse racing sponsorships active today. In the past, William Hill has also sponsored entire football leagues and competitions, although those days appear to be behind it. As trusted and tenured as it is, William Hill isn’t quite the brand that it used to be. It no longer controls its own destiny. US casino giant Caesars Entertainment bought William Hill outright in 2021 in a deal worth around $4bn, mainly to get hold of its US sports-betting operation. Caesars had little interest in keeping William Hill’s UK and European business, so in September 2021 it agreed to sell those non-US assets on to 888 Holdings plc, a betting company that had itself tried to buy William Hill directly on two earlier occasions (2016 and again in early 2021, both times rejected by William Hill’s board). That sale, revised down to roughly £1.95-2.05bn amid market turbulence, completed in July 2022, and William Hill’s international business has traded under 888 (rebranded evoke plc in 2023) ever since. William Hill still does everything that it used to do in terms of the sports that it covers, but it does so under the watchful eye of its new owners rather than in the independent way that it operated for almost a century prior.

William Hill Vegas

We have two William Hill Casino sister sites listed here, but referring to either of them as William Hill Casino sister sites is inaccurate. The original William Hill site is the “master brand” that the other brands came from. William Hill Vegas is actually William Hill Casino’s replacement. The two sub-brands ran alongside each other within the larger William Hill website for a time, but WHG International (or, perhaps, the 888 Group) made the decision in 2023 to kill the William Hill Casino brand in order to give greater focus to William Hill Vegas. Everything that you could once do within William Hill Casino can now be done within William Hill Vegas. Even with that enhancement, though, William Hill Vegas still exists only as a minisite within the William Hill website rather than as a standalone brand and website in its own right.

The new and improved William Hill Vegas can offer a few things that the brand couldn’t offer back when it was just a face among the crowd of the William Hill Casino sister sites. For a start, it has bonuses and promotions. The precise promotion on offer might change over time, but players arriving at William Hill Vegas for the first time can usually expect to find a small matched deposit sign-up offer waiting for them, and perhaps a few free spins to go with it. More importantly than that, William Hill Vegas has new and exclusive games to play. A lot of them use William Hill’s own branding, which is perhaps a touch narcissistic, but at least you know you’ll never find any of those own-brand slots or games anywhere else. If you pay close attention to the William Hill Vegas minisite, you’ll find that it also contains access to poker, bingo and live casino games. It’s no longer “just another member” of the William Hill Casino sister sites family – it’s become the only place to find these activities under the William Hill umbrella.

William Hill Casino Review – July 2026

This is normally where our full, detailed review of William Hill Casino would go. If you’ve read our summary of the two William Hill Casino sister sites above, you’ll know why it isn’t here. Despite being an integral part of William Hill’s offering for several years, the William Hill Casino brand was killed off by its parent company in 2023. This move came only twelve months after the 888 Group acquired WHG International Limited, so it’s entirely possible – but unconfirmed – that the 888 Group didn’t want any additional competition for its native 888 Casino brand and ordered it to be shut down. As popular as it once was, William Hill Casino is no more. Its old web address doesn’t even redirect anymore – it’s like the site never existed.

We appreciate that we might be the bearers of bad news here. If you’re reading these words, there’s a good chance you went looking for information about William Hill Casino after finding you couldn’t access its website anymore. It’s not all bad news, though. Everything that was once available at William Hill Casino is now available within the new, improved and souped-up version of William Hill Vegas. The two brands always trod on each other’s toes a little when it came to content, so long-term, it probably made more sense to consolidate them than keep them running separately. William Hill Casino is dead: Long live William Hill Vegas. If any new William Hill Casino sister sites appear in the future or WHG International decides to resurrect the brand, come back here to get all the latest news and insight.

William Hill Casino FAQs

What happened to William Hill Casino?

William Hill Casino was discontinued in 2023. Its owner folded everything the brand offered into William Hill Vegas, which now runs as a section within the main William Hill website rather than as a separate site.

Who owns William Hill now?

William Hill’s UK online business, including its former casino product, is licensed through WHG (International) Limited, a subsidiary of evoke plc (formerly 888 Holdings), which completed its acquisition of William Hill’s non-US operations from Caesars Entertainment in July 2022. William Hill’s retail betting shops are licensed separately under William Hill Organization Limited.

Does William Hill Casino have any sister sites?

No genuine ones under its old, now-retired licence. The closest thing is William Hill Vegas, which is the in-house successor that absorbed William Hill Casino’s games rather than a separate sister brand.

Is William Hill still licensed for UK players?

Yes. William Hill’s online business holds an active UK Gambling Commission licence (account 39225) via WHG (International) Limited, and its betting shops are separately licensed under account 2752.

Looking for William Hill’s casino games today? They now live inside William Hill, part of the main William Hill site.