William Hill Sister Sites
William Hill sister sites include William Hill Vegas and William Hill Casino. William Hill is owned by WHG International Limited.
Sites like William Hill

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William Hill Sister Sites 2025
William Hill Casino
At William Hill Casino, the mood strikes somewhere between old Mayfair club and a modernist fever dream. The lobby wastes no time on sentimentality—slots blink, jackpots tease, and there’s always another bonus strutting across the banners, each one making a low-key bid for your attention. The selection, to put it mildly, is lavish. There’s a steady stream of titles from Play’n GO, NetEnt, Microgaming and the rest, all laid out with the calm certainty of a venue that knows its reputation and refuses to coast on it. Table games and live dealer rooms thrum with energy. You’ll see real croupiers grinning through the small hours, spinning that wheel, pitching cards, almost inviting you to linger a while longer.
For those drawn to sport, the switch from roulette to the football accumulator is near-instant—no ceremony, just seamless transitions. Within the world of William Hill sister sites, this is the one that wears its tradition lightly, opting for continual refresh over tired nostalgia. Bonus offers arrive thick and fast, though it’s worth studying the terms if you’d rather not become a footnote in a cautionary tale. Critics, for the most part, praise the platform’s integrity, but if you’re here for the experience—a little spectacle, a dash of variety, the easy mix of old and new—there’s plenty to keep the night ticking over. This is casino as stagecraft: the thrill in the lights, the promise always just out of reach.
William Hill Vegas
If you stumble upon William Hill Vegas, you’re unlikely to forget the look of the place—neon poured thick over every page, with a steady pulse of spinning reels, in-your-face jackpots, and slot debuts tumbling in like midnight confetti. The spirit of the Vegas strip isn’t so much borrowed as hauled in, repurposed, and set loose across a digital backdrop. It’s a corner of the internet that revels in spectacle, content to let you roam from Blueprint’s slickest titles to exclusive live game shows without breaking stride or mood.
Regulars often find their way here after clocking William Hill Vegas among a handful of William Hill sister sites, the kind that nudge you with specialist bonuses and themed tournaments week after week. Free spins and temporary deals rotate with enough frequency to keep the average night owl tuned in, though anyone keen to claim the bigger prizes is well-advised to actually read the rules before diving in. The charm isn’t in the fuss-free banking or the service—it’s the sense of occasion, the promise that something gaudy and new is always just one click away. For anyone chasing a patch of Vegas glow from the comfort of their living room, this is as close as it gets on UK turf. Just keep your feet on the ground when the big jackpots roll through, and you’ll probably have a story or two to share.
William Hill News
: Several William Hill sister site apps are being revamped, as revealed by Gambling Insider. It seems like someone at HQ finally dusted off the tech roadmap and decided to bring William Hill Vegas into the current decade. The freshly updated app and its matching website now come with a sleeker layout and what they’re calling improved navigation. The changes are only live in the UK for now, which might be a blessing given how some app updates tend to break more than they fix. Still, it looks like they’ve gone heavy on the personalisation this time round, with AI now poking its nose into what games get pushed your way. If nothing else, it’ll probably mean fewer clicks to get to your favourites and less time scrolling past the usual noise.
The revamp came not long after they put out that Final One Standing game, which seems to be part of a bigger push to freshen up the digital side of things before the football season really gets going. We’ve seen plenty of platforms promise smoother interfaces and safer play, but this round of tweaks actually looks like it might be useful, provided it doesn’t come with a load of annoying pop-ups or a disappearing deposit button. William Hill’s been around long enough to know that players don’t have much patience for fancy layouts if the basics don’t work. So far, it looks like they’ve kept things clean and simple, which makes a change. Let’s just hope it holds up during peak times, ‘cause if the live tables start freezing mid-spin, all the polished graphics in the world won’t save it. We’ll be keeping an eye on whether Mr Green and 888 get the same treatment next.
William Hill Review 2025
If you’ve spent any time in Britain with your eyes even half-open, chances are you’ve stumbled past a William Hill. Neon-blue signs blinking above shopfronts like low-rent beacons of temptation; men in flat caps staring at racing forms through a fog of regret. That’s the stereotype, anyway. But in 2025, the whole thing’s mutated. It’s no longer about the bloke nursing a lukewarm tea in a smoke-stained bookies — it’s digital now. Entirely. The online version of William Hill has morphed into something sleeker, smarter, and, dare one say, vaguely enjoyable. It doesn’t scream for your attention with the manic energy of lesser sites. Instead, it hums along confidently, shuffling you between odds, slots, and live roulette with all the fuss of switching TV channels. It still leans on its signature blue and yellow branding, which feels a bit like seeing your nan using FaceTime — oddly comforting, even when the tech’s lightyears from where it started. And underneath all that nostalgia, you’ll find an online casino that’s been retooled and expanded to the point where it’s unrecognisable from its creaky early-2010s self.
Welcome Offers at William Hill
Forget the fanfare — there’s no trumpet blast or flashing lights when you join William Hill’s casino. What you get is simpler than that: drop a tenner on a selection of casino games and they hand you £30 in bonus funds. Straightforward. No grandstanding, no gimmicks. That bonus is split between slots and live tables, which means you’re not stuck hammering one particular game until your eyes go square. They also like to throw in free spins, usually tied to whichever slot is currently having its moment — recent ones include *Fishin’ Frenzy* and *Buffalo Blitz II*, both of which have names that sound like pub quizzes after two pints. The terms? Nothing to write home about. The main bonus carries a 35x wagering requirement, which is basically the industry standard if we’re being honest. Spin wins tend to come with lower playthroughs and capped returns, which keeps expectations grounded. No smoke, no mirrors — just a solid opening offer that doesn’t insult your intelligence.
William Hill is owned by WHG (International) Limited
Behind the operation is WHG (International) Limited, a company based out in Gibraltar that’s not just sitting there ticking boxes. They hold full licences from both the UK Gambling Commission and the Gibraltar Gambling Commissioner, which means they’re legally bound to treat your money and data with something resembling respect. For UK players, this is proper, above-board gambling — not some shady offshore circus run from a beach hut with a laptop and a prayer. Every click, every spin, every withdrawal request is covered by compliance frameworks that make sure the odds aren’t just stacked in the house’s favour by default. William Hill hasn’t lasted this long by accident. It’s survived — and adapted — by keeping just enough of its old-school backbone while pushing heavily into digital, and it shows. The mobile app and website are both tidy, responsive, and never feel like they’ve been cobbled together during a lunch break.
Other Promotions
Stick around after that first deposit and you’ll find a steady drip of promotions designed to keep the lights on and the punters circling. These aren’t the overblown ‘win-a-holiday-you’ll-never-take’ offers you see elsewhere. It’s more grounded: free spins on particular slots, cashback on your worst days, and the odd leaderboard contest if you’re into flexing your stats. Big sporting events and holidays usually come with themed promos — more novelty than necessity — and while there’s no official VIP velvet rope, there’s clearly something going on behind the scenes for loyal players. If you’re the type who logs in often, don’t be surprised to see personalised bonuses dropping into your account, or random access to exclusive tournaments. It’s the digital equivalent of the bartender remembering your usual. Not flashy, just effective.
Featured Slots and Games at William Hill
Click into the casino lobby and you’re met with an onslaught. It’s not chaos — it’s just “a lot.” Hundreds of slots line up like bargain DVDs at a supermarket, with old staples like Book of Dead, Rainbow Riches, and Big Bass Bonanza sitting beside newer machines built to dazzle. Jackpot fans will find the usual suspects: Mega Moolah, Divine Fortune, Age of the Gods — all boasting the kind of prize pots that make you question your life choices. Live casino games are run mostly by Evolution Gaming, meaning the experience is slick, professional, and occasionally disconcerting in its smoothness. Blackjack, roulette, and baccarat are all here, plus the now-inescapable game show tables that seem to be designed for people who find real casinos too restrained. There’s also poker, Slingo, scratch cards, and a modest bingo area, all neatly categorised and searchable. It’s not revolutionary, but it’s relentlessly well-organised.
Deposit and Withdrawal Methods
When it comes to getting money in and out, William Hill doesn’t mess about. You’ve got the full spread: debit cards, PayPal, Skrill, Neteller, Paysafecard, Apple Pay, and even cash if you feel like walking into a shop like it’s 2007. The minimum deposit is a fiver, which feels almost quaint, and the withdrawal speeds are respectable. E-wallets usually pay out within hours, cards take a couple of working days, and bank transfers do whatever bank transfers do — often involving mysterious delays and the occasional sacrifice to the gods of finance. No one’s hiding fees in the small print, and limits are spelled out clearly. It’s banking that behaves itself, basically — which, in this space, is more than you can say for most.
Customer Support and Licence
If something goes wrong — and let’s be honest, it will eventually — you’ve got options. Live chat is available all day, every day, and tends to get things sorted without making you jump through hoops. Prefer talking to an actual person on the phone? You can do that too, and they’ll even speak to you like a human rather than reading from a script carved into a granite tablet. Email support is there if you’re not in a rush. The help centre itself is crammed with guides that mostly make sense, and if things escalate, there’s a formal complaints process that actually gets used. On the legal front, there’s no ambiguity: William Hill is fully licensed by the UK Gambling Commission and the Gibraltar Gambling Commissioner. This is proper, legal UK gambling. Encryption’s running in the background, there are responsible gambling links everywhere, and the self-exclusion tools are more than just box-ticking exercises. It’s as legit as it gets on this side of the law.
Final Thoughts on William Hill
William Hill is still, somehow, doing it right. It hasn’t relied solely on its heritage, nor has it gone full gimmick in a desperate bid to stay relevant. The welcome offer won’t set the world alight, but it works. The games library is deep enough to get lost in. Support is available when you need it, and the banking won’t make you tear your hair out. It doesn’t promise to revolutionise your life — and that’s part of the charm. This is an operator that knows what it is: dependable, licensed, and thoroughly embedded in the UK gambling scene. You’ll find flashier options out there, sure. But if you want something that’s consistent, easy to use, and fully legal for UK players, you could do far worse than William Hill in 2025.
William Hill FAQ
What’s the theme of William Hill Casino?
There’s no pantomime here, no swirling fantasy realms or cartoon characters to guide you round the site. William Hill’s opted for a stripped-back, practical setup that leans into its reputation instead of fluffing it up with unnecessary pizzazz. The whole thing’s built like a bookmaker’s back office – clean, sharp, and not remotely interested in being trendy. The dark backdrop keeps glare to a minimum, and the text’s tidy enough that you won’t be squinting after ten minutes. It’s function-first, in a way that quietly shrugs at the idea of needing a theme in the first place.
Who owns and operates William Hill Casino?
William Hill Casino’s currently looked after by 888 Holdings – a company that’s got its fingers in more pies than a buffet table. Over the past few years, the brand’s done a bit of musical chairs ownership-wise, but it’s kept that air of traditional British bookie charm. Operations run out of Gibraltar and the UK, under the expected licences, so there’s no funny business with legality. You’d have to really go looking to find anything shaky about its foundations.
What kinds of games can you play?
They’ve kept it classic, really. Slots are there, obviously, plus blackjack, roulette, and a healthy supply of live dealer options if you fancy a bit more edge. The platform’s not trying to reinvent the wheel; it just rolls out dependable stuff from big names like NetEnt and Playtech. Evolution handles the live side of things, which tends to mean slick streams and dealers who’ve got the chat-to-patience ratio down to an artform. Everything loads quick and runs smooth – it’s more reliable than racy.
Is there a loyalty scheme?
There is, although you won’t find it jumping out at you with flashing lights. The Rewards Programme gives you points when you play, and those can be cashed in for bonuses and extras if you stick around long enough. They’ve not exactly plastered it across the homepage, but it exists quietly in the background like a decent kettle – not flashy, but solid once you’ve noticed it.
How does the mobile experience hold up?
Fairly well, all things considered. Whether you’re going through the app or just hopping on the browser version, the interface adjusts without a fuss. It’s clearly been built with sports betting users in mind – quick taps, speedy results, and no pointless fluff cluttering up the screen. Load times don’t dawdle either, which helps when you’re halfway through a slot and your train’s about to pull in.
What’s the welcome bonus like?
Nothing revolutionary, but it does the job. Usually, there’s a matched deposit with a few free spins tagged on, though you’ll want to skim through the terms before getting stuck in. They’re not cruel, just a bit dense in places. If you’re the type who reads T&Cs like bedtime stories, you’ll be alright.
Do returning players get regular promotions?
They do, although you’ll probably need to poke around to see what’s running. Promos come in the form of slot tournaments, occasional cashback bits, and the odd spotlight game deal. It’s not the loudest or flashiest schedule, but if you’re logging in regularly, you’ll spot them trickling through. They’re more pub chalkboard than megaphone.
How quick are withdrawals?
Speed’s not bad, provided you’re not banking on instant results. E-wallets tend to be your fastest option – give it a day or so. Cards are slower, maybe two days if the stars align. Nothing here’s going to win a race, but once the processing starts, it moves along at a decent enough clip. No panic stations required.
What’s the site’s reputation like?
Split opinion, mostly. There’s a solid crowd who rate it for consistency and clean-cut reliability. Others reckon it’s a bit too dry, like toast without butter. Common grumbles centre around the bonus clarity and withdrawal patience levels, but nothing legally dicey’s been flagged. It’s a stable bet, even if it’s not the most sociable one in the room.
Who’s William Hill best suited to?
This is one for players who like their iGaming time to feel tidy and unfussy. If you want smooth gameplay, recognisable software, and a space that doesn’t babble at you with banners, it’ll suit you just fine. If your idea of fun involves cartoon gorillas and sparkly quests, you might get itchy feet, but for the more straightforward punter, it’ll feel like home – albeit one without too many frills.
William Hill Sister Site Showdown
There’s something oddly satisfying about glancing across the stable of William Hill’s sister sites—William Hill Vegas, 888 Casino, 888 Sport, 888 Poker—and murmuring that, yes, they’ve each got their little strengths and warts (as any good family does). We’ll wander through what each brings to the table (or leaves in the cupboard) and eventually tip the hat to one we reckon just edges ahead.
Spotlighting the Brands
888 Casino feels like the flashy cousin who’s had a glow‑up—tons of games (over 1,500 slots, live tables, progressive jackpots, daily prizes) and swish modern layout (makes William Hill look a bit, shall we say, reserved – not that there’s shame in that; some of us prefer quiet corners) It’s loud, visually slick, plenty of options to muck about with a jackpot or two.
888 Sport holds court on the sports betting side, with competitive odds, decent bonuses, and a polished interface (nothing that’ll knock your socks off—but if you want straightforward bets on Premier League or tennis, it’s not doing badly at all).
888 Poker is quieter still—poker rooms that are populated, software that works sensibly, and tournaments that nudge the competitive sort without making it an NGO effort. William Hill Vegas is more novelty–led, a kind of branded variant with style, though not massively different in play offerings from its parent.
Strengths and Weaknesses
888 Casino’s sheer breadth is appealing (players who tire of one slot tend to find another, though the experience can feel a bit like a kit‑out rather than a curated stroll). It’s been knocking about since the late ’90s, well‑known, and still feels reasonably safe, though a few users have flagged hiccups around verification—nothing systemic, just typical fuss one’s used to, and they do still get lodged in search as big‑time names.
888 Sport is solid but low‑key—nice enough, responsive, odds that don’t make you gasp, but perhaps not for someone after fanfare around promotions or razzle‑dazzle.
888 Poker? It’s dependable, polite, and nothing in your face—good if you like your poker not to scream at you, though won’t excite tournament sharks looking for massive field size. William Hill Vegas nudges novelty but doesn’t add much fresh to gameplay if you’ve used the main casino already.
Picking the One That Counts
The one that emerges, slightly blinking in the half‑light of practical reasons, is 888 Casino. It’s got the game range, the legacy, the infrastructure. If players wander in hoping for choices and get welcomed with loads of games and features, it generally wins them over (for folks trying multiple sister sites, that kind of first‑impression heft matters). And it’s not trying too hard to stand out with fanfare—just quietly offering loads, and usually delivering. It’s like the reliable pub that’s become quiet favourite, unflashy but knows its beer lines.
Why 888 Casino Edges Ahead
We notice that compared to William Hill proper, it’s more visually engaging, which matters when players spend long stretches browsing or trying new games. Compared to 888 Sport and 888 Poker it’s broader; those sites serve niche interests (bets, poker) but don’t give much else. William Hill Vegas feels more like a side‑project than full‑blown offering so it doesn’t stick as well.
Put it this way—if someone stumbling in wants something compelling, they land on 888 Casino and stay. They might be enticed by a jackpot, or a live table, or a slick design that doesn’t feel dated. Others—suckers for sports markets or poker tables—will drift off to Sport or Poker—but Casino draws in the widest crowd, offers more to explore, and doesn’t feel like it’s begging.
So go on then—888 Casino is quietly the one that earns the nod. It’s the one most players will see and recognise, the one with the weight of choice and a polished feel that keeps things grounded rather than flashy, and yet offers enough to keep most folks poking around rather than clicking off. Not perfect but astutely positioned between variety and familiarity, the kind of site that gets bookmarked, not just clicked past.
William Hill Sister Sites 2024
William Hill Casino
William Hill has had a love/hate relationship with William Hill Casino for a very long time. Once upon a time, William Hill Casino had a website of its very own. Extending the enormously-popular William Hill sports betting brand into new areas seemed like a logical thing to do given how successful the business had become, so William Hill Casino was intended to be the first of what would eventually become a series of William Hill sister sites. Despite having the backing of such a familiar name, William Hill Casino somehow failed. Players simply weren’t willing to move from the existing William Hill site to find casino games on another site, so the experiment was abandoned. To this day, William Hill still hasn’t launched any other standalone William Hill sister sites, such was the scale of the failure. However, the story of William Hill Casino didn’t end there. This version of the idea had failed, but WHG International – which still had total control of the William Hill brand back then – had more ideas up its sleeve.
With the standalone site gone, William Hill Casino was brought back to the William Hill site to become a mini-site within it. It had its own branding, colour scheme and promotions, and for a time, everything appeared to be going well. That was until William Hill Vegas appeared. We’re yet to hear a compelling reason why William Hill Vegas and William Hill Casino both need to exist as William Hill sister sites when both of them effectively cover the same ground. There isn’t even a separation between regular casino games and live casino games between them, which would be all that it takes to give both brands a clear identity. Without that, they step on each other’s toes a bit. William Hill Casino is still a viable betting site and offers a moderately impressive range of slots and games, but nobody comes to William Hill to play casino games, and even if they did, the slightly more glamorous name of William Hill Vegas is more likely to grab their attention. We’re not sure where William Hill Casino stands in the 2020s or what it’s for, and we wouldn’t be enormously surprised to see it disappear (again) in the near future. Given the fact that William Hill now belongs to the 888 Group and its brands are likely being reviewed, that day might come sooner rather than later.
William Hill Vegas
Following on from what we said earlier, William Hill Vegas is the stronger of the two casino-oriented brands when it comes to the William Hill sister sites. It’s also the only other “real” William Hill sister site, which is a point we’ll come to when we’re discussing the other casinos below. However, for a casino with “Vegas” in its name, it’s a little plain. The least players are entitled to expect when they’re playing at a Vegas-inspired casino is a hint of glamour, but William Hill Vegas gives us nothing of the kind. It’s a plain white casino with a dull layout and a surprisingly small collection of games. Everything’s neatly divided into categories, which include table games, live casino games with real dealers and big jackpot slots, but the whole thing feels more than a tad underwhelming. Given the size of the William Hill brand and the potential value the casino arm could bring to the company, it’s a little surprising that more effort hasn’t been put into it.
William Hill Vegas tries to make up for its lack of flair by supplying players with original games. The latest of them is called William Hill Frenzy and comes with a small perk for players as it can be played for with five free spins every day. That’s another thing that goes against William Hill Vegas – it lacks promotions. The second promotion listed after the free spins offer is a chance to enter a prize draw for a share of £25,000. We’re sure the winners of the prize draw will be delighted with their haul, but as it’s down to the luck of the draw and nothing else, it feels more like a lottery than a true promotion. The only thing William Hill Vegas has going for it in terms of incentives that might draw in players is its large jackpots. Small jackpots are paid out every hour and have to be won by someone, but there’s a bigger “Must Drop Jackpot” that often pays out sums in the region of a quarter of a million pounds. Even more money can be won from the “Vegas Millions” jackpot, which can approach double the size of the “Must Drop Jackpot,” and then there’s the “Royal Jackpot,” which is generally above £50,000. The combination of jackpots at the site means William Hill Vegas might be a place for big prize hunters to come looking, but aside from that, the casino feels more like an afterthought than a genuine effort to extend the William Hill brand.
Mr Green
Mr Green is a well-known casino and sports betting brand, but Mr Green is also a site that faces an uncertain future. Everything looked bright for the company and the brand when it was acquired by WHG International for big money in 2020. In the hands of the iGaming giant, it looked set to receive new advertising and a top-to-tail overhaul after becoming a little stagnant in the preceding years, but everything changed in 2021. WHG International itself was bought out by the 888 Group, so Mr Green now finds itself owned by a larger casino network company which is in turn owned by an even larger one. That makes it third in the chain of command and begs the question of how big a priority the brand will be to WHG International’s new owners. WHG International had big plans for Mr Green when they bought it, but whether 888 Group sees the same value in it is another matter entirely and a question that’s yet to be answered.
Mr Green deserves a spot on this list of William Hill sister sites because it belongs to the same parent company, but it isn’t technically on the same network. The William Hill brands are still owned by WHG International, and Mr Green is still owned by Mr Green Limited as a sub-division of the larger group. However, for players looking for casino action rather than sports betting, Mr Green is a better bet than the branded William Hill sister sites. For a start, it has a much better welcome offer than William Hill Casino or William Hill Vegas. All new players at Mr Green get fifty free spins on the casino’s self-made Lucky Mr Green slot with no deposit required. There are also all of the awards that Mr Green has won to take into account when you’re deciding whether or not to play here, too. This is a casino that’s walked away with big prizes from the International Gaming Awards six years running between 2013 and 2018 and has trophies from elsewhere in its cabinet, too. We can tell that players enjoy Mr Green because of all the positive Trustpilot reviews the site features in the middle of its homepage. All of those players must be of the mindset that a casino doesn’t need great promotions because, beyond the welcome offer, there’s virtually nothing extra to play for whatsoever. Unfortunately, that’s something of a theme across several of the William Hill sister sites – but not the ones we’ll be looking at next.
888 Casino
There aren’t many casino, betting or iGaming companies out there that are better known than William Hill – especially in the UK – but 888 Casino is one of them. We suspect that there isn’t a player in the UK who’s never heard of the 888 Group, and most players will have played at one of their casino or betting brands at least once. 888 Casino is the most popular of those brands. It’s been around since 1997, which makes it one of the very few online casinos that can say they’ve been around for twenty-five years or more. In that time it’s become a behemoth, gobbling up plenty of smaller companies on the way. In more recent years, it’s turned its attention to gobbling up larger companies. We wouldn’t have been able to put 888 Casino on a list of William Hill sister sites until 2021, but that year the company parted with huge sums of money to acquire the brand and all of its digital assets. The physical William Hill bookmakers shops remain unaffected, but every aspect of the online brand now belongs to 888 Casino.
Unlike the other sites and brands we’ve looked at thus far, 888 Casino is devoted to a single form of iGaming, and that’s traditional casino entertainment. You won’t find any sports betting on this website. It’s mostly about online slots, with a separate area for new games and a smaller separate area for 888 exclusives. When a casino is this big, it can persuade development companies to make bespoke games for it, which is something that 888 Casino has done on more than one occasion. Those exclusive games are an attraction for potential new players, as is the presence of a welcome bonus of up to £100 delivered as a matched first deposit. The wagering requirement for those bonus funds is set at x30, which is a little bit lower than the average and is good to see. Whether you take the welcome offer or not, 888 Casino also offers an ongoing VIP loyalty reward scheme, the basic rule of which is the more time and money you spend at 888 Casino, the better your perks will be. 888 Casino is comfortably the biggest of the William Hill sister sites with over 2000 games available and is owned by a company that was voted Best Casino Operator by the EGR Awards in 2019, the Gaming Intelligence Awards in 2020, and the EGR Awards again in 2021. There’s no such thing as a one hundred per cent guarantee of quality and safety with online betting, but 888 Casino is as close as it gets to being able to offer one.
888 Sport
The 888 Group bought WHG International and the William Hill brands because it saw value in them. Despite that, the acquisition came as a surprise to some because William Hill is best known for its sportsbook, and the 888 Group already had one of the biggest and most popular sportsbooks in the UK. 888 Sport might be one of the William Hill sister sites now, but for many years the two sites were rivals competing for dominance in the marketplace. With both brands now united under the 888 Group’s banner, the giant casino network company is more powerful than ever. Several international companies have found out to their expense and disappointment that it’s extremely difficult to break into the UK sports betting market and gain a foothold. The presence of monster brands like 888 Sport is a big part of the reason why.
The distinctive orange and black branding of 888 Sport is familiar to millions of players, as is the size of its range of betting options. Just about every professional sport is represented on its long list, along with oddities like WWE and AEW professional wrestling (despite the pre-determined nature of the “sport”) and as wide a range of virtual sports betting options as you’re likely to find anywhere. Another reason that players like 888 Sport is the site’s range of promotional offers. When new players deposit and spend their first £10 with 88 Sport, they receive £30 of free bets in return plus a further £10 bonus they can take to 888 Casino and spend there. Joining the 888 Sport “Acca Club” entitles players to one free £5 bet every week, and the “build a bet” tool is one of the most comprehensive and flexible we’ve seen. All of this is backed by a wide range of modern payment options, licences from both the UK Gambling Commission and the Malta Gaming Authority, and years of experience. Customer support is available on a 24/7 basis, and if you’re looking for sports news, you’ll find plenty of it in the 888 Sport blog section, where opinion columns are written by well-known former professionals like ex-Liverpool and Tottenham Hotspur goalkeeper Brad Friedel. When it comes to betting on sports, 888 Sport is as trusted as they come.
William Hill Review 2024
New Player Welcome Offers
William Hill welcomes all kinds of sports bettors, slot spinners and live casino game lobby frequenters. For sports bettors, the welcome bonus offers £30 in free bets with every first qualifying bet of £10. For live casino players, there is a free £10 bet up for grabs with every deposit of £10. Slot spinners can look forward to banking 50 free games on Fishin’ Frenzy Megaways after the first £10 deposit.
William Hill is owned by WHG International
William Hill may have been a recognisable high street brand for the past few decades, but the casino brand operator, WHG International had a far more recent inception in 2007. The company has a plethora of lines of business, but mostly, they busy themselves with sports services and recreation services. The Gibraltar-headquartered company powers all of their casino brands by Playtech, bar their flagship site, William Hill, which doesn’t make them the most diverse locations for casino lovers, but there is no denying that there is a certain prestige to their products.
William Hill Monthly Promotions
There is always reason to log into your William Hill account, thanks to the addition of the Daily Bonus Drop. The Bonus Drop Game is similar to the game show, Tipping Point. You will receive one token every day, that token could lead to free spins on selected online slot games, cash prizes added to your bank roll or free bonuses to be used in the live casino. Another daily promotion is the Scratch of the Day promotion, which pretty much does what it says on the tin; gives you a free scratch card every day, if you match 3 prizes, you will be accredited with a bonus!
For sports bettors, some of the reasons to choose this sportsbook over the rest include the Free or 4 promotion, the Acca Freedom promotion, and the Lengthen Your Odds promotion. There are also best odds guarantees on UK and Irish horseracing. The William Hill Plus Card is also worth considering, not only does it allow you to cash in shop bets from your phone, but it also offers additional free bets and exclusive offers. Other benefits include in-depth in-game stats and real-time live scores. For roulette lovers, there is the chance to win a share of £100,000 by landing on the random mystery number. And slot spinners can also get a slice of a jackpot by spinning qualifying online slot games, such as William Hill Gold: Link & Win, William Hill Mega Moolah and Hyper Strike.
William Hill Pros and Cons
Pros:
• Best odds on UK & Irish horse racing.
• A great range of exclusive online slot games.
Cons:
• The welcome offers could be more generous across the board.
• Slightly confusing user navigation and layout.
Featured Slots and Casino Games
First and foremost, William Hill is an online sportsbook product that has an almost matchless reputation in the UK. It covers an extensive range of sports from international markets, but notably, the sportsbook is better equipped to cater to football, cricket, horse racing and tennis bettors – especially when considering the special odds, free bets, price boosts and cashback deals that are regularly available.
All players that are registered at William Hill can easily hop across to the ‘Vegas’ section of the site, which contains exclusive online slot games along with plenty of Playtech, Microgaming, and Blueprint Classics. The top exclusive games Lucky Golden Clover, Gems of the Nile, William Hill Megaways and Slingo William Hill. Categories that must be checked out to get the full William Hill experience include the selection of Must Drop Jackpot games, the Vegas Millions Jackpot Games and the In Shops Games. If you prefer to win jackpots in live rooms, the featured live rooms include Mega Fire Blaze Roulette Live: The William Hill Edition, Crazy Coin Flip, William Hill Roulette and Lightning Roulette.
To round off the game library, there is also a collection of Megaways online slot games which gives players up to 1 million ways to create winning lines, video roulette games, instant win games, arcade games, and Fire Blaze Jackpots from Playtech. If you spend plenty of time in the Vegas section of the site, you will see plenty of Playtech games in the limelight, such as Blue Wizard, Sky Queen, and Pharaoh’s Daughter.
Deposit and Withdrawal Methods
William Hill accepts deposit via PayPal, Visa, Skrill, Neteller, and Bank Transfer. For some deposit methods, such as Visa debit, the minimum deposit amount is £5, with bank transfers, you will need to deposit at least £25. There is also plenty of disparity in the max deposits, but high rollers can rest assured that some methods permit deposits up to £100k.
Players are slightly more limited in terms of withdrawals. The only withdrawal methods include by card, PayPal and bank transfer. And again, the minimum withdrawal ranges from £5 – £25. The fastest way to get your cash is via PayPal, you can be spending your winnings in as little as 24 hours.
William Hill Customer Support and License
As William Hill is the flagship casino of WHG International Ltd, unexpectedly, there is a robust customer support network which is available 24 / 7. In addition to the on-site help pages which allows you to search your question, there is a fast live chat function, the option to email or pick up the phone. William Hill can also be contacted via their official social media channels.
The casino is licenced by the Gibraltar Gambling Commission, The Malta Gambling Authority, and for UK players, the UK Gambling Commission, under the licence 39225.
William Hill – The Verdict
William Hill scores high across the board on all areas, the only slight room for improvement is the total absence of the VIP program, but that isn’t to say that loyal players don’t get their perks and rewards here – especially with the daily bonus drops. For slot spinners and casino lovers that don’t mind an almost over-facing amount of choice, this robust iGaming platform comes secondary to few.