Tombola Sister Sites
Tombola sister sites include Tombola Arcade, Paddy Power, Betfair, PokerStars, Sky Bet, Sky Casino, Sky Vegas and Sky Bingo. Tombola (tombola.co.uk) is part of Flutter Entertainment plc.
Sites like Tombola
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Tombola Sister Sites 2025
Tombola Arcade
Tombola Arcade is great for anyone who likes to play around with quick and easy arcade games. It’s like going down the pier; there’s no pressure, just simple wholesome fun. The games don’t try to dazzle you with exploding graphics or make you feel like you’re entering a futuristic gambling arena. Instead, it’s all cartoon colours, quick results, and buttons that don’t require a manual. You won’t find the usual sea of slot titles from fifty different studios here, but what’s there works well enough if you’re in the mood for something that isn’t trying to win an award for visual effects. The stakes are low, the pace is gentle, and no one’s shouting at you to spin anything faster.
Compared to some of the louder and brasher Tombola sister sites, Tombola Arcade feels like the calm corner of the room where you can actually hear yourself think. It’s proudly low-tech, and somehow that’s its strength. The interface behaves itself, support’s always hovering politely in the background, and the community features feel like they’ve been stitched together with actual care rather than corporate obligation. If you’re expecting drama or dazzle, you’ll be disappointed. But if you want something that gives you the same warm fuzz you get from 2p machines and lukewarm chips, it does the trick nicely.
Tombola Review 2025
There’s plenty of comfort with Tombola; the online betting world’s equivalent of a knitted jumper from your nan. Yeah, it’s not the pinnacle of fashion, but it’s reassuring, familiar, and slightly warm in a non-threatening way. While other casinos flash visuals and soundtracks that could score a Marvel trailer, Tombola dodders about dispensing bingo balls.
Welcome Offers at Tombola
You can bank a 200% match on your first deposit of £10 to £25—no bonus codes, no baffling terms, and not a wagering requirement in sight. It’s the sort of straight-talking bonus that feels a bit too honest in 2025, like meeting someone who still uses a landline and trusts people. Don’t expect a champagne-fuelled payout, though. If you’re banking on a windfall worthy of an offshore tax account, best lower your expectations gently.
Tombola is owned by Tombola (International) PLC
Yes, **Tombola** is, rather charmingly, owned by Tombola (International) PLC. It’s a bit like naming your cat Cat or your pub The Pub. Since Flutter Entertainment acquired it in 2022, the site’s resisted the usual post-buyout glow-up. Instead, it’s kept its quaint charm intact by building all its games in-house and sticking firmly to its community bingo roots—corporate backing with a homespun heart.
Other Promotions
If bonus small print makes your eyes twitch, you’ll be mildly relieved at Tombola’s approach. There are no convoluted schemes or silver-tier loyalty labyrinths. Just regular prize draws, community-style games, and freeplay deals that let you win without first reading a 40-page disclaimer. It’s all very low-key, in a surprisingly refreshing way.
Featured Slots and Games at Tombola
Slots don’t take centre stage here. Tombola has handed the big-budget reels to the larger platforms and focused on bingo instead. Game rooms like Pulse, Glow, and Bingo Lite bring a familiar but slightly offbeat charm, while Tombola Arcade features titles such as Pick and Spin that sound more like children’s party games than gambling fare. The graphics are minimalist, and that’s clearly intentional, it’s entertainment without the sensory overload.
Deposit and Withdrawal Methods
You can fund your account with Visa Debit, PayPal, or Apple Pay. It’s no surprise there’s no crypto; just the essentials. As you’d expect, deposits are immediate, and withdrawals typically take a couple of working days; bear that in mind if you’re withdrawing over the weekend. The £10 minimum is low enough to suit scrimpers and casual players or just anyone treating the platform like a leisurely distraction.
Tombola Customer Support and Licence
With a licence from the UKGC, everything is tidy and compliant. Support’s available around the clock through live chat and email (not that you should need them much), and responses are refreshingly human. The help centre covers most of the basics, including session limits and self-exclusion tools, so you won’t need to test your patience waiting for a reply.
Final Thoughts on Tombola
Tombola feels like a nostalgic side hobby, offering a stripped-back, social space that prizes simplicity and safety. The features may be few and far between, the visuals are cathartically plain, and the glitz entirely absent, but for anyone seeking a gentle introduction to gambling, or just a fuss-free place, Tombola delivers the paddling pool of online casinos; shallow, friendly, and refreshingly free of sharks.
Tombola FAQ
Who operates Tombola?
Even though Tombola International PLC got folded into Flutter Entertainment back in 2022, that shift didn’t really change much on the surface of Tombola. Its original identity is still intact and distinct from the other Flutter brands.
What kind of games does Tombola offer?
The game selection is what makes Tombola a standout and irreplicable site. Bingo players have a wealth of rooms to dip into, but there are also unique and easy-to-play games; Cinco, Pulse and Blocks being a few of the fan faves.
Does Tombola offer a sportsbook or casino section?
As we’ve digressed above, it’s all about bingo and unique games, that means no slots, no betting markets, no live games.
Is there a Tombola welcome bonus?
There’s usually a modest little welcome deal kicking about, usually a deposit match of some kind. It’s not the kind of offer you’d base a whole evening around, but it gives you a nudge to get started without tripping over endless rules. No overcomplicated terms either, which makes a change. It’s straightforward, and that’s probably enough.
How do withdrawals work?
Generally quick, unless your bank’s having a moment. Most payouts land within a day or so, and Tombola’s not in the habit of tacking on mystery charges. They might give things a closer look if something seems off, but there’s nothing hidden in the process unless you’re actively trying to raise a flag.
Is there a loyalty programme?
Not in the way a lot of sites do it, loyalty is rewarded by the constant grace of recurring promos, prize draws and other little freebies. So there’s no pressure to keep your bankroll topped up to earn and keep your place on the loyalty programme.
How does Tombola promote responsible gambling?
They push daily limits quite heavily, and their safer gambling tools are built into the app rather than buried in the fine print. Support staff actually pick up on patterns as well, which doesn’t always happen elsewhere. The whole approach feels more like quiet maintenance than corporate messaging — steady rather than showy, but clearly there.
Is Tombola mobile-friendly?
It is. The app’s stripped back, easy to use, and doesn’t try to dazzle. No one’s going to write home about the design, but it works how you’d hope — reliably, without any faff. It feels like it was built by people who’ve actually played a game or two, which helps.
What do user reviews say?
They’re a bit all over, depending on what people came in hoping for. If you like low-key bingo with a community edge, it tends to land well. If you expected something glossier or more varied, it’ll probably feel flat. Either way, it’s doing what it meant to do, just not bending over backwards about it.
Who’s Tombola aimed at?
People who like things quiet, mostly. Casual players, daytime dabblers, folks who want a couple of rounds without feeling like they’ve stepped into a circus. It’s not out to convert casino regulars or dazzle newcomers, but if you just want somewhere mellow, it makes sense.
Tombola Sister Site Showdown
The Tombola sister sites don’t all move in the same lane, even though they’ve ended up under the same roof. Some lean hard into legacy appeal, some throw everything at you the minute you land on the homepage, and others just quietly get on with it. You’ll find different types of players gravitate to different parts of the group, but once you’ve seen the lot, one option does rise above the rest. Out of the whole bunch, Tombola Arcade makes the strongest case for itself — not because it’s loud, but because it’s doing something oddly rare: sticking to its guns without stretching too far out of its comfort zone.
Why Tombola Arcade Comes Out on Top
There’s a case to be made for simplicity, especially in a market where most sites want to be the everything store. Tombola Arcade doesn’t fuss. You won’t be met with a whirlwind of slots, tables, and time-limited giveaways the second you log in. Instead, it runs its own suite of games, most of which you won’t find anywhere else. Everything’s built in-house, which gives it a kind of internal logic that’s missing from most other platforms. The focus stays tight — no sportsbook diversions or endless casino clutter. Just neat, low-stakes games that are easy to get the hang of without reading a how-to guide first.
The site feels like it was designed for people who want to actually play, not scroll through catalogues. There’s a low barrier to entry, and it doesn’t punish you for dipping in and out. The whole setup suits casual players and late-night browsers, especially the ones who’ve no patience for glitzy distractions. It’s low-key on purpose, and while that won’t appeal to everyone, it’s strangely refreshing if you’re burnt out from the rest.
How the Others Stack Up
Betfair and Paddy Power both go big. Sports betting is front and centre, and while there’s no shortage of casino games, you do get the feeling that anything bingo-shaped is more of a side offering. There’s no shortage of features or bells, but some players might find it a bit much. Sky Vegas takes a similar approach, albeit with a slightly slicker interface. It’s quick, it’s functional, but it’s also heavy on promotions and layered with product overlap. Sky Bingo narrows the focus a bit, though it leans into the more traditional bingo hall format — full of community chatrooms, but not a lot of surprise if you’ve used other big-name bingo sites before. PokerStars does what it says, more or less. It’s built for card players, and the poker tables dominate everything. Outside of that, there’s some casino content, but the crossover appeal is thin if poker isn’t your thing.
Why We’d Pick Arcade Again
While the other sites in the group all do their jobs well enough, there’s something cleaner about the way Tombola Arcade runs. It’s the lack of pressure, really. You’re not constantly nudged into bonuses or auto-opted into mailing lists. You can log in, play something without too much fuss, and log out again. Players who like consistency tend to stick around longer here, especially the ones who’ve been burned by platform bloat elsewhere. The fact that it runs separately from the main Tombola site but still holds the same design values gives it a clear identity. It’s its own thing — not just an offshoot or sub-brand filling space.
Even the tone is different. There’s no slick corporate glaze, no over-reliance on flash or fanfare. It just works, which is harder to come by than you’d think. It’s not trying to be everything, and that’s what makes it worth sticking with. For players who know what they like and don’t need it dressed up too much, Tombola Arcade is the one that makes the most sense.
Tombola Sister Sites 2024
Tombola Arcade
Tombola Arcade was once the only true member of the Tombola sister sites family. It was the only site other than Tombola itself that Tombola International Plc owned and operated. All of that changed when Tombola became part of Flutter Entertainment plc in early 2022, at which point it gained all of the additional Tombola sister sites detailed below. Tombola Arcade is still the original, though, and it was created with a brief to do all the things that Tombola didn’t. If Tombola is a bingo site – which it largely is – Tombola Arcade is a non-bingo site. If you think that means it offers a range of online slots drawn from well-known providers, though, you’re out of luck. Tombola Arcade specialises in the unexpected. All of the games on the Tombola Arcade website were developed in-house, and so you’ll never be able to play them elsewhere.
Tombola Arcade was launched in 2016 as an answer to the question, “what would slots look like if Tombola made them?” The company decided that the answer to that question would be that slots would become fun-focused, low-priced, and attached to chat rooms so people could make playing slots a sociable activity. The site has extended a little beyond that remit since 2016, adding instant-win scratch games and a few novelty games to go with the limited range of slots. There’s even a daily free game at Tombola Arcade (called “Free Vibes”) which can be played by every registered player every day free of charge and carries prizes worth up to £5000 per player. Whether you want to play games that resemble classic slots or try to win money by popping champagne bubbles, Tombola Arcade has you covered.
Paddy Power
Paddy Power became one of the Tombola sister sites when Tombola was bought by Flutter Entertainment plc in January 2022. For Tombola, that must have felt like getting a brand new noisy neighbour. Paddy Power is one of the most charismatic and outspoken betting companies in the world, never knowingly taking itself seriously and never averse to a publicity stunt. Some of those stunts – especially erecting an enormous “PADDY POWER” sign next to a racecourse at a race event that was sponsored by another company – have made the Irish-owned betting brand a few enemies in the iGaming industry. We doubt that anyone at Paddy Power cares too much about that – they’re making too much money, and they have plenty of allies in the Flutter Entertainment camp anyway.
Paddy Power is a worthy addition to the Tombola sister sites family because it covers the one aspect of online betting that Tombola doesn’t cover – sports betting. It’s not the only Tombola sister site that covers sports betting, as you’ll see in a moment, but it’s one of the best-known. As the years have gone by, Paddy Power has also become a great all-rounder of a casino and betting site. If you were to log on to Paddy Power today, you’d find that the site also contains Paddy Power Bingo, Paddy Power Poker and Paddy Power Games, all of which have sprung from the initial success of the Paddy Power sportsbook. This is a brand that always feels like it’s already hit the top, yet always finds a way to go higher.
Betfair
Betfair and Paddy Power are two sides of the same coin. They were brought together in a big-money merger long ago to become PPB Games Limited, with the “PP” standing for “Paddy Power” and the “B” standing for “Betfair.” These days, PPB Limited is just another part of the massive Flutter Entertainment plc casino network, making both Paddy Power and Betfair Tombola sister sites. That means that Tombola has more than one high-profile sports betting site for company on its network and also means that two sports betting brands that used to compete with each other are now working in tandem.
In metaphorical terms, Betfair is the yin to Paddy Power’s yang. It’s equal and opposite to Paddy Power. Paddy Power goes for publicity stunts and eye-catching commercials, whereas Betfair goes for raw gaming power. The Betfair exchange is the envy of the rest of the sports betting world – it’s become the default choice for anybody wanting to place lay bets rather than placing conventional bets. If that was all Betfair was good at, it would make it a fairly niche-interest betting website, but it’s capable of far more than that. Betfair offers in-play betting with cash-out options (unless using bonus funds) and also covers all the latest happenings in the worlds of football, tennis, cricket, darts, MMA and (of course) horse racing, among others. On top of all of the above, Betfair has one of the most comprehensive virtual sports betting platforms you’re likely to come across in the UK. There’s also bingo and casino entertainment at the site, but that’s not really what Betfair’s about.
PokerStars
PokerStars has the Brazilian footballer Neymar as a brand ambassador, and Neymar is the captain of a celebrity poker team that occasionally plays in PokerStars tournaments. If that doesn’t get across to you how cool PokerStars is as a brand, perhaps nothing is. While we’re always reluctant to say that any site is the biggest of its kind in the UK or anywhere else, PokerStars is certainly in the top one per cent of websites that offer poker in the country. It’s a Flutter Entertainment plc brand in the UK – which means we can add it to our Tombola sister sites list – but other companies and entities are involved in the running of PokerStars overseas. That’s why this incarnation of PokerStars should technically be referred to as “PokerStars UK.”
PokerStars sets out its stall as a site that can take new starters to the game and turn them into hardened poker veterans. You can almost see the sequence laid out in the menu headings across the top of the screen, which begin with “PokerStars Learn” and “How to Play” but eventually move on to tournaments, live poker, and the dangling carrot of full membership of Team PokerStars. You would have to be very good – world-class, in fact – to get a seat on Team PokerStars, but if you believe you’re on that level, there’s nothing to stop you from trying! PokerStars also comes with the promise of access to a sportsbook and a live casino, but we’d be surprised if many people visited the site for that purpose. Just as Betfair is almost exclusively about sports betting, PokerStars is almost exclusively about poker. Every site in the Tombola sister sites family has a clear sense of purpose.
Sky Bingo
Tombola isn’t the only hugely popular casino brand that’s been acquired by Flutter Entertainment plc in recent years. All of the Bonne Terre Limited brands have also joined the group, which means that all of the Sky Betting and Gaming brands are Tombola sister sites, too. Let’s start with the one that’s the most similar to Tombola itself – Sky Bingo. If you want a head-to-head comparison of Tombola and Sky Bingo on a bingo-only basis, Tombola has Sky Bingo comfortably beaten. Even the Sky Bingo website itself doesn’t appear to be overly confident in its bingo proposition because it immediately tries to divert the attention of visitors to the Sky Bingo Arcade section of the website. That’s where you’ll find a sample of the kind of slots and games you’ll be able to find more of at the full Sky Casino website.
Sky Bingo has been online since 2008 and has been through a few facelifts during that time. The latest incarnation of the site includes several exclusive bingo rooms like “Sky Speed,” “Sky Summer” and “Sky 75,” each delivering a different kind of bingo experience. If you’re the kind of player who’s more drawn to the big-name rooms you’ve played elsewhere, you’ll hopefully be reassured to know that “Cash Cubes,” “Fluffy Favourites Bingo” and all the rest of the high-profile gang are here, too. Sky Bingo is smaller in scale than any of the other Sky-branded casino and iGaming sites and certainly can’t compete with Tombola when it comes to bespoke bingo experiences, but it’s still worth a glance if bingo’s your thing.
Sky Casino
If Sky Bingo is the smallest of the Sky-branded casinos on the Tombola sister sites list, Sky Casino is the most unnecessary. Sky Vegas has been around for a long time and can already give us everything that Sky Casino claims to offer. Perhaps we should look to Sky Casino itself for an explanation of its existence. According to the promotional text on the Sky Casino website, the casino was born from a desire to create a “premium iGaming experience” using the familiar Sky name and logo. Sky Casino is supposed to have a special focus on roulette and blackjack, doing all it can to bring you a degree of realism. It can’t make you feel like you’re literally standing in the middle of a high-class brick-and-mortar casino, but it wants to be the next best thing.
The problem with Sky Casino is that it’s quite a dull site to look at. The logo is tiny, there aren’t many splash graphics, and the background is a dull shade of grey. We’ve seen casino website designers get “luxury” and “severe” mixed up in the past, and it’s happened again here. Also, for a casino that allegedly focuses on table games, Sky Casino gives a lot of space on its homepage over to online slots. The popular “Age of the Gods” series of slots is one of the first things you’ll see when you arrive at the Sky Casino homepage for the first time, although admittedly, there’s a whole live roulette lobby to go with them. Sky Casino is an adequate casino website doing an adequate job of providing casino games, but it doesn’t feel special – and that ought to have been the point of it.
Sky Vegas
Sky Vegas and Sky Bet are the oldest of the Sky-branded sites on this network, which makes them the oldest of the Tombola sister sites overall. Of the two, Sky Vegas came second. It was launched in 2003, but if you’d come across the site in 2003, you’d never have recognised it compared to how it appears today. Back then, Sky Vegas was little more than an offshoot of Sky Bet, offering a trio of fixed-odds betting games for people to play while waiting to see if their sports bets were winners or losers. The unique appeal of the first version of Sky Vegas was that you could play the games without having to download any specialist software. That was almost unheard of back then. Obviously, times have changed significantly during the past two decades.
The Sky Vegas that exists today is a very different proposition. Rather than attempting to attract players through simplicity, it attempts to attract them through generosity. If you’ve never played at Sky Vegas before, you can enjoy fifty free spins with no deposit required and no wagering restrictions either. All you’d need to do is register an account. If you decide that you like what you see while you’re playing through those fifty spins, you can get another two hundred of them by depositing and spending £10 through your new account. Add that to the regular prize giveaways and “must go” jackpots,” and Sky Vegas successfully manages to sell itself as a big-money jackpot casino.
Sky Bet
Sky Bet is one of the biggest sports betting sites in the UK, but it hasn’t always been as big a deal as it is now. The first version of Sky Bet went online in 2002, but its profile and size have grown exponentially thanks to a series of well-timed mergers and acquisitions. In fact, it was an acquisition that brought Sky Bet into existence. BSkyB bought a small-but-promising internet sports betting company in the year 2000 and then rebranded one of its sites (Surrey Sports, just in case it ever comes up in a pub quiz) as “Sky Bet” in 2002. Since then, several other betting sites, including TotalBet, have been bought by Sky Betting and Gaming and had their assets fed into Sky Bet. The fact that Sky Bet itself has now been fed into the Flutter Entertainment plc machine would probably be seen as poetic justice by some, but it’s made Sky Bet stronger than ever. There are no Tombola sister sites bigger than Sky Bet.
In the here and now, it’s virtually impossible to think about sports without also thinking about Sky Bet. They sponsor every sport imaginable. In the case of English football, Sky Bet has paid for the naming rights of the Championship, League One and League Two and also plasters its name all over live coverage of football fixtures on Sky television. The Sky Bet logo appears on the sleeve of every professional football player outside the English Premier League. The brand is almost omnipresent, and that enormous visibility gives it a distinct advantage over almost every other sports betting company in the country. It takes Paddy Power four or five good publicity stunts to get the same level of press coverage that Sky Bet gets for free. Still, now they’re both Tombola sister sites, perhaps they can exchange marketing ideas with each other.
Tombola Review 2024
New Player Welcome Offers
When joining Britain’s biggest bingo site, new players will get £50 in bonus cash when depositing £25 or more. As there are no wagering requirements, all winnings from the bonus funds can be withdrawn, and the games start from as little as 1p!
Tombola is owned by Tombola International Ltd
Tombola International Ltd is just as global as its title suggests. Their headquarters can be found in Sunderland, UK and even sunnier climates, such as Madrid, Milan and Gibraltar. With 779 employees in total, all of the Tombola online products are able to deliver first-class service, day or night. There’s always someone on hand to help if you run into a problem or to keep you entertained in the bingo rooms. Tombola International Ltd was incorporated in 1999, which is also the year that they launched their first online bingo products. However, their history dates much further back than that; the Tombola company was first established in 1960 as a bingo ticket printing company. In 2021, Paddy Power acquired all of Tombola International Limited’s products, and as they are some of the most popular iGaming destinations, the deal set Paddy Power back by £400m. When we talk about Paddy Power, what we’re really talking about is PPB Limited, which is part of an enormous casino network company called Flutter Entertainment plc. Tombola is now part of Flutter Entertainment, and that makes the brand a bigger deal than ever before.
Tombola Monthly Promotions
Registered members at Tombola Bingo have the chance to win prizes just for enjoying their favourite bingo rooms via the prize drop promotions. Competitions are also regularly held within the bingo rooms via chat games and on the official Facebook page. The bingo site is always coming up with new ways to reward its players and fill up their exclusive goodie bags.
To keep up the community vibe, Tombola Bingo runs a referral scheme which pays £5 for every new face that existing players bring to the bingo site, and there are always fun and interactive events happening, such as tournaments, pub quizzes, and even karaoke. If that isn’t your bag, the 1k Tuesdays promotions and the £10k bingo jackpot rooms which run almost every week are well worth a look.
Tombola Bingo Pros and Cons
Pros:
• There is a great community feel with the Tombola Karaoke and pub quizzes.
• £7 million in prizes is banked by players every week.
Cons:
• The bingo site has a high number of negative user reviews
• Strict restrictions on max withdrawal limits.
Featured Slots and Casino Games
Tombola Bingo is best known for its unique bingo games which mix it up from the traditional format. Yet, for players that like to keep it classic, rooms such as the Bingo 90 rooms, which play with 90 balls, and offer progressive jackpots from as little as 10p a ticket.
For players who appreciate plenty of chances to win, the Bingo 75 Lines game will be a hit. Up to 5 players can get lucky in the room, and there are prizes of up to £1,000 up for grabs. Another unmissable room at Tombola Bingo is the Free Vibes room, which gives players the chance to win a share of £40k for just £2!
Pulse Bingo is by far one of the most innovative games, and its popularity seems to be perpetually standing the test of time. The fast-paced game is a hybrid of a traditional bingo game and a bubble-popping game, which is available to play from just 10p. However, games at Tombola Bingo play from just 1p.
Deposit and Withdrawal Methods
The best way to bank at Tombola Bingo is via debit cards, PayPal and by cheque, and the minimum withdrawal amount is £10. To support responsible gambling, the site won’t let members exceed £250 in deposits every week, or £500 every month. The minimum withdrawal amount is also £10, and there will never be any transaction fees applied to withdrawals – unless a player is closing their account. Most PayPal withdrawals take 72 hours to process, while cheques for larger payments could take up to 5 days.
Tombola Customer Support and License
On average, it takes Tombola Bingo just 4 seconds to reply to a live chat message, and 8 seconds to pick up the phone on the freephone number, 0800 29 888 73. Email resolutions take significantly longer, but the option is there if you prefer it. The customer contact team can be reached via email at support@tombola.co.uk.
Tombola Bingo is licenced by the Gibraltar Gambling Authority and the UK Gambling Commission under licence number 38613.
Tombola Bingo – The Verdict
Tombola Bingo winning the EGR award for the best online bingo platform in 2021 certainly wasn’t an act of nepotism. Between their massive bingo jackpots, the unique ways in which they bring all players into the fun and their commitment to facilitating responsible gambling, there are few bingo sites that can even claim to be up to the same scratch as this vibrant and instantly welcoming bingo site.
Even More About Tombola
Tombola Adverts
Tombola has a far bigger advertising budget than most bingo platforms in the UK, evidenced by the swathes of TV and digital adverts which have aired throughout the years. One of the biggest adverts landed in 2022 to provide an unforgettable introduction to ‘Britain’s biggest bingo site’. The advert takes viewers to a fairly typical British seaside town, where people are chilling out on the docks in the presence of a giant sky-scraper-tall bingo card which has been superimposed to show just how ‘big’ the action at Tombola is. The voiceover informs viewers that there is an expansive range of bingo games, including 90-ball classic bingo games, and bingo 75 live. The advert then cuts to a few players sharing what they love about Tombola, such as the bingo games which give every player up to five chances to win. After the advert has successfully promoted the online bingo variety, it moves on to showcase some of the unique arcade-style games, such as Pulse and Blocks. As the ad closes, the voiceover implores viewers to come and join in on the fun.
In addition to the adverts which showcase the Tombola experience as a whole, the platform sometimes creates adverts to shed light on certain promotions and bonus events. One of the best examples of this is the stop-motion advert which aired in 2018 to advertise the Christmas Advent Calendar Game, which came with a £100k prize pool. As sleighbells ring, viewers are introduced to a grumpy-looking gingerbread man who is wondering what the catch is; viewers are then assured that the game is 100% free to play, and cash prizes can stretch up to £5k. All participating players needed to do was create an account, hit the Christmas puddings on the promotion, and match three Christmas-themed symbols. For the lucky winners, there were zero wagering requirements on the winnings, and there was no need to hang around withdrawing the winnings. Naturally, after hearing all of this, the gingerbread man changed his tune and got psyched about the promotion and playing at Tombola in general.
Tombola Sponsorships and Partnerships
The Tombola sister sites, including Tombola Arcade have no trouble when it comes to securing high-profile TV sponsorships. If you watched the 2023 installation of I’m a Celebrity… Get Me Out of Here, you won’t have been able to miss the Tombola idents which aired on ITV and ITVX. Tombola has sponsored the TV show which sees celebrities chow down on less-than-artisanal snacks to win public favour since 2017; before this major sponsorship deal, Tombola became the title sponsor of the entertainment panel show Loose Women in 2014, and was the proud sponsor of the ITV soap, Emmerdale, from 2009 to March 2012.
Outside of TV sponsorships, Tombola has also dabbled in football sponsorships. In April 2010, it was announced that Tombola would become the main sponsor for Sunderland AFC for the 2010 / 2011, and 2011 / 2012 English Premier League seasons. As part of this sponsorship, Tombola did far more than just become a front-of-shirt sponsor, the iGaming platform also supported Sunderland AFC’s charity work, which culminated in the English football club sending 15 boxes of football kits to the African team, Sunderland AFC Keroche.
On the 16th of November, Tombola excitedly announced that they would be a vital part of the grand return of Deal or No Deal on ITV and ITVX. In addition to sponsorship of the relaunch, which would see the TV game show return for 4 weeks, Tombola also helped its members to get in on the Deal or No Deal fun by creating an exclusive game, which is only available via the Tombola app. The Banker’s Bonus may not have been the first Deal or No Deal-themed game available via online casinos in the UK, but there was plenty of anticipation of the game’s arrival after Tombola promised that the game boasts the highest return-to-player rate of all the DOND games.
Tombola on Social Media
If you’re not following Tombola on social media, you’re missing out. In addition to their engaging content, which always garners plenty of attention and interest, the bingo platform also regularly posts prize giveaways. For example, on the 13th of February, Tombola decided to treat its followers to 14 pairs of cinema tickets in a free-to-enter contest as part of the platform’s ‘feel the love’ campaign. If you’re not much of a movie buff, or you just hate to hear people very loudly munching on popcorn in the cinema, other prize giveaways included 14 chances to win afternoon tea for two, 14 chances to win a £40 perfume gift voucher, and lastly, 14 chances to win a spa experience for two!
Tombola in the Press
In October 2023, several news outlets, including the Sunderland Echo announced that 250 jobs were under threat in the Tombola workforce. Less than two years after its acquisition by Flutter Entertainment for a staggering £402 million, Tombola entered into discussions about potential job cuts. This news came as a stark contrast to the initial assurances made during the takeover in November 2021, where Flutter Entertainment had committed to maintaining employee numbers at Tombola’s head office.
The extensive operational review particularly focused on its customer service teams and led to the initiation of a formal consultation process with staff, which unfortunately resulted in several redundancies. However, the company also highlighted the possibility of significant redeployment opportunities within the business, including new roles being created in the North East, just to keep people guessing on what will happen next at Tombola HQ.
The Sunderland Echo was keen to digress that despite these challenging circumstances that led to significant workforce losses within the customer care and safer gambling departments, Tombola remains a leader in customer protection and a key employer in the North East and Sunderland, with ongoing plans to invest in the region. The company’s commitment to safer gambling practices, including mandatory staking and deposit limits, aligns with Flutter’s strategy for sustainable play, was iterated in the article along with a mention of how this situation marks a significant shift from the vision set by Tombola’s founder, Phil Cronin, who established the firm 18 years ago and left after the acquisition.
