Mr Q Sister Sites
The Mr Q sister sites are operated by Tek Fox Ltd.
Sites like Mr Q

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Bonus TermsNew UK based customers only. You must opt in (on registration form) & deposit £20+ via a debit card to qualify. Welcome Bonus: 100% match up to £100 on 1st deposit. 50x wagering applies. No wagering requirements on free spin winnings. Full Terms

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Bonus TermsUKGC Brand. 18+. Min dep £10. 35x WR applies to match up bonus. 100 spins splits to 20 spins a day for 5 days. Terms and Conditions apply.

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Bonus TermsUKGC Brand. 18+. Min dep £10. 35x WR applies to match up bonus. 100 spins splits to 20 spins a day for 5 days. Terms and Conditions apply.

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Bonus TermsNew players only. 18+. Minimum deposit: £10. 35x Wagering requirement applies to match up bonus. Spins credited in specific games. Spins expire after 24 hours. Wagering requirement applies to spins. Terms and Conditions apply.

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Mr Q Review 2025
Mr Q, if you’ve not bumped into it already, came lurching onto the scene in 2018, courtesy of a plucky little firm called Lindar Media. Since then it’s managed to dig itself into the loamy turf of the UK casino landscape, mostly by being that rarest of beasts: not totally unbearable. It’s got a bit of everything really — a bit of bingo here, some slots there, and something they insist is sports betting, though frankly it’s like claiming a Scotch egg is a three-course meal. The whole thing’s built with phones in mind, which is to say they’ve made it work on tiny screens and hoped you’d be impressed. Fair play though, it’s mostly clean and mostly works. We’ve had a wander through it again in 2025, just to see if it’s still got its boots on the right feet — checking out the bonuses, games, banking nonsense, customer wrangling and the all-important regulatory badge-waving.
Welcome Offers at Mr Q
They’ve not mucked about with the welcome bit. It’s still 50 free spins on Big Bass Splash if you chuck in a tenner. No wretched rollover either — win something and it’s yours, like money from under the sofa cushions. Then they tempt you into lobbing in another £20 with a vague promise of somewhere between 30 and 70 extra spins on that Fishin’ Frenzy thing that seems to be permanently trending for reasons we’ve long since stopped questioning. There are promo codes knocking about too, things like POTS200, which unlock a slow-drip feed of yet more spins across a few days. Spin-flavoured confetti, basically.
It’s not reinventing the wheel but at least it’s not pretending the wheel’s made of diamonds. No fiddly bonuses, no “bonus wallets” with hidden shackles, just a spin here, a quid there, and a surprisingly honest setup. Mind you, if you’re one of those folks who likes a big balance boost or extra cash to fling about, you’ll be left twiddling your metaphorical joystick. It’s all spins, no fluff. Still, we’d rather a dull honesty than one of those 200% deposit match monstrosities that’s harder to untangle than your nan’s knitting bag.
Mr Q is owned by Lindar Media Limited
Lindar Media, bless ’em, are still technically running the show. Or rather, their sibling company Tek Fox Ltd has the licence now, as of last August. Why they bothered to pass the parcel is anyone’s guess — tax, maybe, or possibly just to keep the spreadsheets busy. Doesn’t much matter either way, since the UK Gambling Commission is still looming over it all like an anxious dinner lady. Mr Q’s got all the proper papers: fairness checks, ID faff, and the usual arsenal of responsible gambling tools.
Originally it was bingo central, and you can still smell the dabbers in the digital air. But now it’s fleshed out into a proper little casino, modest in ambition but refreshingly unpretentious. It’s not a mega-brand — no Jamie Redknapp adverts or gaudy Super Bowl tie-ins — but it’s holding its own. The platform’s tidy enough, and they don’t seem to be cutting corners. Feels like someone actually gives a toss behind the scenes, which, these days, is rarer than a polite discussion on X.
Other Promotions
They’ve got a few gimmicks on the go — daily prize drops, a refer-a-mate scheme (you both get 100 spins if your mate coughs up a tenner), and a bingo room called “On the House” where you don’t pay for tickets so long as you’ve deposited in the past month. That one pops up every ten minutes like a clingy cat. There’s also a roulette thingy that doles out daily spins if you remember to tick a box.
No loyalty scheme though. No VIP section, no velvet rope. If you were hoping for a bottle of prosecco and an account manager who calls you “sir,” you’ll be thoroughly disappointed. Everything resets constantly. There’s no sense of progress; it’s like living in a casino-themed version of Groundhog Day. Might suit some, but if you’re a high roller, you’ll feel about as appreciated as someone who breaks wind in a lift.
Featured Slots and Games at Mr Q
The game library’s sitting somewhere around 900 titles. You’ve got your classics — Book of Dead, Starburst, Fishin’ this, Fishin’ that — and a handful of slightly deranged exclusives like Goosicorn, which is presumably what happens when you let the office intern name a game. Providers are decent: Play’n GO, NetEnt, Pragmatic, the usual gang. Live games are all there too: roulette, blackjack, whatever game show variant’s flavour of the month.
Bingo’s still alive and flapping — 30-ball and 90-ball rooms mostly, with some jackpots dangling in front of your nose. Runs fine on mobiles, not many complaints there. Although the game filters are about as precise as a spoon in a jigsaw box. You’ll find what you’re after eventually, but you’ll probably click three other things first. And yes, before you ask, there’s no sportsbook. No odds, no streams, no angry man shouting at VAR. It’s slots and bingo or bust.
Deposit and Withdrawal Methods
You can deposit with Visa, Mastercard, PayPal, bank transfer, or even Pay by Mobile if you’re feeling fancy (though you can’t withdraw that way — good luck trying). It’s all pretty standard: £10 min, no fees, and withdrawals don’t take forever unless you’ve got a particularly grumpy bank. PayPal’s quick — few hours, sometimes less. Bank cards take a bit longer, and if you’ve got a big win, brace yourself for a KYC interrogation that’ll make MI5 look casual.
Some folks on the forums had a moan about long delays when they got asked for extra documents — utility bills, blood samples, who knows. Others breezed through with no trouble. Basically, if your paperwork’s in order and you’re not withdrawing five grand in one go, you’ll probably be alright. Bit of a shame they don’t support Skrill or Neteller though. For an otherwise flexible setup, that’s a noticeable gap.
Mr Q Customer Support and Licence
Support’s there when it’s there — live chat from 9 in the morning to 9 at night, UK time. Outside of that, it’s email or shouting into the void. Response times during the day are decent, but if you’ve got a midnight meltdown over a missing fiver, you’ll be waiting till the morning. Still, they’re polite enough and usually sort it in the end.
Fully licensed by the UKGC, and eCOGRA’s given them the stamp too, which means the games aren’t rigged and someone somewhere is keeping an eye on them. They did have a regulatory hiccup back in 2022 — forgot to file a form or something — but no one was harmed and it was patched up quick. Most players get their money, get their answers, and get on with their day. Though as ever, a few complaints about grumpy account staff and delayed withdrawals do crop up now and again. That’s just casinos for you.
Final Thoughts on Mr Q
So where does that leave us? Mr Q’s not perfect, obviously. No casino is. But it’s got a lot going for it — clear promos, fast enough withdrawals (most of the time), and a site that doesn’t make you feel like you’ve wandered into a 2005 flash nightmare. It’s aimed squarely at casual players, the kind who want to spin a few reels while waiting for their Deliveroo, not those plotting to retire off a blackjack strategy.
It’s honest. It’s functional. It doesn’t mess you about. Could do with a bit more flair, sure. Could show its loyal players a bit more love, definitely. But if you just want to slap a tenner in, spin some reels, and not worry too much about fine print, Mr Q still earns its keep in 2025. Not a revolution, but not a rip-off either. That’s rarer than it should be, and worth hanging onto.
Mr Q Sister Sites 2025
While this casino does not have any sister sites, they have built up a great reputation for themselves, with high ratings from OLBG, CasinoTesters, and Bojoko, the latter of which gave them 4.8/5 in their Mr Q Casino review. If you are looking for websites that are similar to Mr Q, you can read more about our top sister sites picks below.
Party Spinz
Our decision to include Party Spinz on a list of Mr Q sister sites will be seen by some as controversial, and with good reason – Party Spinz doesn’t hold a UK Gambling Commission licence, so it ought to be considered off-limits by UK players. However, not all of our readers are from the UK. If you’re part of our international audience, Party Spinz might be of great interest to you if you’re a fan of Mr Q, because it’s owned by the same casino network company. In fact, to the best of our knowledge, Party Spinz is the only casino other than Mr Q that Lindar Media owns and operates.
If Party Spinz had a UKGC licence, we’d probably rate it quite highly. It’s a well-turned-out casino without being over-the-top when it comes to presentation, and while it doesn’t have games from many providers, the ones that it does have offer decent quality. As is often the case with international casinos, the bonuses at Party Spinz are big – but watch out for the small print when it comes to wagering requirements.
PlayOJO
If you’re looking for Mr Q sister sites, what you’re really looking for is another world-class slots and casino website. In an ideal world, you’d also like that world-class slots and casino website to offer bingo. In that case, it would be remiss of us not to mention PlayOJO. It’s an obvious choice because of its high profile, but sometimes the obvious choices are the best ones. PlayOJO didn’t get where it is today by offering players a sub-par experience – it’s almost universally considered excellent. It also has a few things in common with Mr Q – and we’re not just talking about the colour scheme.
When you join Mr Q, you can claim a couple of small no-deposit bonus offers. The same is true of PlayOJO, where newbies can claim fifty free spins on some of the casino’s best slots without having to pay a penny. The live casino section is massive, and there are also free bingo tickets to be claimed. PlayOJO is a jack-of-all-trades iGaming site. Some people think being a jack of all trades means being a master of none, but thousands of happy PlayOJO members would disagree.
Party Casino
Party Casino makes a good alternative Mr Q sister site because it would make a good alternative sister site for any casino that needed one. It’s far from the biggest casino site on the LC International Limited casino network (despite having some fairly high-profile sponsorships to its name), but it possesses such quality that it would automatically become the flagship site of almost any other casino network company you could name. Party Casino is a huge site with over one thousand slots, a packed live casino section featuring games from Evolution, and a small number of bingo rooms. That means that it does everything Mr Q does and a whole lot more into the bargain.
The biggest difference between Party Casino and Mr Q Casino is the size of the company that operates it. Mr Q does very well for a first-time casino handled by a firm that doesn’t operate any other sites. LC International Limited is a colossus of a casino network company operating some of the biggest names in the industry. You get access to a lot of the same slots and games you’ll find at Mr Q, but you also get the benefit of all the experience that comes with the people behind Party Casino. On top of that, you get big-time promotions. Party Casino offers fifty free spins on NetEnt’s epic Starburst slot in return for a £10 deposit and imposes only an x10 wagering requirement on any funds generated by those free spins. It also gives away up to £500 every day within its live gameshow selection. On top of everything we’ve already mentioned, Party Casino features a sportsbook. It’s one of the most well-rounded casino sites out there, which makes it an ideal replacement Mr Q sister site.
JackpotJoy
Like Party Casino, JackpotJoy belongs on a list of alternative Mr Q sister sites for the same reasons that it would make a perfect alternative sister site for almost any other casino you might mention. Gamesys Operations Limited manages a slew of great casino sites, but none so successful or high-profile as JackpotJoy. This is, after all, a brand that’s advertised regularly on UK television. If you haven’t seen at least three different JackpotJoy television commercials starring the popular comedian Paddy McGuinness, you either don’t have a television, or you do a great job of tuning out when the commercials start. JackpotJoy and its blue branding are familiar to millions of UK players. This is one of the first sites that a lot of people think of when they’re considering playing bingo online.
It’s JackpotJoy’s dedication to bingo that made us think of it as we drew up this list of alternative Mr Q sister sites. Both casinos have online slots and live casino areas, but both casinos lead with bingo and treat everything else as a secondary concern. That’s reflected in the long-standing JackpotJoy welcome offer, which offers players £50 of free bingo in return for a first deposit of £10. There’s an option to take thirty free spins in the JackpotJoy casino area instead, but almost nobody takes that offer. The best thing about this welcome offer is that there are no wagering restrictions applied to it, winnings are uncapped, and anything you might win is paid out in cash rather than being trapped in a bonus fund account. To put that in basic terms, it means anything you win from the JackpotJoy welcome offer is yours to keep, and you can withdraw it immediately if you so desire. That’s an uncommon degree of customer friendliness for a UK casino site and goes a long way towards explaining why JackpotJoy attracts so many new players.
Unibet
Unibet is far better known for sports betting than it is for anything else. That might make it sound like an unsuitable suggestion for an alternative Mr Q sister site, but bear with us. If you haven’t looked at Unibet for a long time, it might be time to visit it again with a fresh pair of eyes. There’s a whole lot more to Unibet than there used to be. Yes, it’s still a sports betting site, and yes, sports betting is still the bread and butter of everything that Unibet does, but it’s grown beyond the parameters it had when it launched in 1997. The famous green sports betting brand of Unibet is now a multifunctional, multi-faceted casino site offering everything a discerning modern player might want from it. That means there’s a Unibet Casino linked from the homepage (and containing some exclusive Unibet-branded games) and also a Unibet Bingo minisite. We’ve paid special attention to casino brands that offer bingo as we put this list of alternative Mr Q sister sites together, and that made Unibet an obvious choice.
On paper, Unibet belongs to a small casino network company called Platinum Gaming Limited. Do a little digging, though, and you’ll find that Platinum Gaming Limited is part of a much larger casino network company called the Kindred Group. Also under the Kindred Group umbrella is 32Red. That means Unibet has the backing of a gigantic casino network company and rubs shoulders with some of the most popular betting sites in the casino industry. If you want to know how good Unibet’s bingo proposition is, consider this fact – The Kindred Group is so enamoured with it that they closed down 32Red Bingo and redirected all of its former players to Unibet Bingo instead. If you want to spin some reels and bet on some lucky numbers the same way you do at Mr Q, Unibet is a name to consider. What you find there might surprise you.
Ladbrokes
Now we move from the small to the enormous. We doubt that anyone who’s ever placed a bet in the UK has done so without knowing that Ladbrokes exists. This is one of the UK’s favourite iGaming companies and is comfortably the country’s oldest. In fact, it’s the oldest in the world. The company that eventually became Ladbrokes was founded while Queen Victoria was still on the throne and became the Ladbrokes we know today in 1902. Unless you live somewhere rural, there’s probably a Ladbrokes bookmakers shop within walking distance of you right now. For the overwhelming majority of the many years that Ladbrokes has existed, it’s existed as a sports betting company. Since the age of the internet arrived, the business has been through some changes. It’s because of those changes that we feel comfortable including Ladbrokes on a list of alternative Mr Q sister sites.
All of the betting companies that existed in the UK before the internet came along have had to adapt to the online era in different ways. Some of them decided it was a good time to bow out of the industry and ceased trading. Others decided to use the internet to create an online version of whatever they were already doing, with no additional content. Ladbrokes decided to embrace the new format and supply players with almost every form of gambling that it’s legal to provide in the United Kingdom. Cast your eyes across the menu bar at the top of the Ladbrokes website, and you’ll see links for poker, gaming game shows, live casino and bingo. The company covers every option in great detail. There’s nothing you can do at Mr Q Casino that you can’t also do at Ladbrokes, but there are a lot of things you can do at Ladbrokes that you can’t do at Mr Q Casino. The range of promotions at Ladbrokes could be more generous than it currently is, but if you’re looking for variety and depth, you won’t find many better options out there. That’s not just in terms of Mr Q sister sites; it’s in terms of everything casino related.
Mr Q Player Reviews
Here are some recent reviews of Mr Q we’ve collected from around the web. We’ve paraphrased them to keep them concise.
Ramakrishna – 15 Jul 2025 – Trustpilot
I’ve been waiting six weeks to get back £500 I deposited, and it’s been nothing but delays and stonewalling. They asked for my payslip, bank statement, PayPal activity, all provided. Then they wanted more, even though there were no other deposits that month. I asked them to close my account and refund the money, but they’re dragging their feet. No replies to recent emails either. They claim they’ll continue verifying funds even if you close the account, but still won’t refund you. Feels like they’re using verification as an excuse to hold onto people’s cash.
Shaun – 15 Jul 2025 – Trustpilot
I ended up closing my account after losing over £2,000. I’ve gambled on loads of sites, but this was by far the worst run of luck I’ve ever had. The games look great, but the return felt absolutely brutal. I kept hoping things would turn around, but it just spiralled. Definitely not for me.
Igkli – 15 Jul 2025 – Trustpilot
The RTP here is abysmal. I thought I was signing up for a decent site, but it’s been a complete letdown. Wouldn’t recommend it to anyone.
Rebecca – 15 Jul 2025 – Trustpilot
I’ve had a brilliant time on Mr Q. The games are exciting, I’ve had a few big wins, and withdrawals go straight into your account. You can set deposit limits easily too. Everything works just how it should.
Nahed – 15 Jul 2025 – Trustpilot
The constant server problems are incredibly frustrating. Not a great experience at all.
Laura – 15 Jul 2025 – Trustpilot
I’ve been meaning to leave a review for ages, and after another big win last night, it felt like the right time. I’ve had multiple wins here, including £13,000 in one session. Account verification was easy and withdrawals fast—I even got a tip about using my licence to verify ID and address in one go. I’ve just withdrawn another £5,800. I trust this site more than any other I’ve used. It feels genuinely fair and transparent. Can’t recommend it highly enough.
Beniyam – 14 Jul 2025 – Trustpilot
I ran into a snag with my proof of address and hopped onto live chat. Tommy from support was brilliant—quick, clear, and genuinely helpful. Top marks for customer service.
Emily – 14 Jul 2025 – Trustpilot
I really enjoy playing on Mr Q. There’s a great selection of games and payouts have been solid. Whenever I’ve needed help, the support team sorted it fast. Can’t fault it.
Graham – 15 Jul 2025 – Trustpilot
I was locked out of my account despite sending every document they asked for. They ignored my emails, wouldn’t explain what was going on, and I had a bonus I couldn’t even use. Eventually, they sent a cold legal message saying my account was closed permanently with no payout, citing ‘prohibited activities’ but giving no detail. It reeks of dodgy practice. I’ve taken screenshots and will be raising it further.
Cory – 12 Jul 2025 – Trustpilot
Mr Q’s the only casino I stick with. I’ve had good wins and, more importantly, whenever there’s been an issue, the staff have always been quick to fix it. I feel looked after here.
Mr Q Review 2024
Mr Q Welcome Offers
When you join Mr Q, you will be rewarded with 20 Free Spins after your first £10 deposit, which you can only use on the game Fishin’ Frenzy The Big Catch. These free spins do expire after 48 hours, so be sure to use them and avoid missing out on the welcome offer. This is not the most enticing welcome offer, but as with any online casino, it is better than nothing.
About Lindar Media Limited
Lindar Media Limited is the parent company of Mr Q. Lindar Media created Mr Q in 2018, and it is currently the only online casino site operated by the company. Lindar Media itself has been around since 2014 and has some other projects that are not related to online casinos, making it a pretty well-rounded company. Lindar Media describe Mr Q casino as “a no nonsense casino made by realists, for realists”.
Lindar Media has a small website filled with all of their best achievements. They are based in St Albans and are licensed by the UK Gambling Commission for their one and only casino site – Mr Q. One of their most relevant achievements was getting the award for ‘Rising Star’ for their casino site Mr Q at the annual EGR Operator Awards in 2019. While this is an award for Lindar Media, this does create high expectations for the Mr Q site itself. Speaking of awards, on the Mr Q site itself, they boast two more awards they have received, which are the award for Best Proprietary Bingo Site at the 2019 BingoPort awards, as well as the Best Slots Operator at the EGR Operator Awards in 2021. Mr Q also has a blog which features lots of extra information about the site and casino gaming in general.
Monthly Promotions
Since the welcome offer is a tad lacklustre, the rest of the promotions should hopefully make up for it. In the case of Mr Q, there are definitely enough site-wide promotions to do so. There are tournaments, prize drops, and jackpots available across the site where players can take part and be in with the chance of winning extra prizes and bonuses. Also, just by simply verifying your phone number and age, you can receive an extra 10 free spins on Squealin’ Riches.
Many people will turn heads at the mention of a Happy Hour, and Mr Q provides one, every 30 minutes from 20:00 – 22:00 every Saturday and Sunday is the Happy Hour at Mr Q. Mr Q also has a refer-a-friend scheme, where if your friend joins and deposits £10 after your referral, you will receive 10 spins on Fishin’ Frenzy The Big Catch – a good way to get new players involved.
Pros and Cons of Mr Q
Pros
Mr Q offers a large range of games and promotions to keep their players busy.
Mr Q is a fairly new site, and it has still received multiple awards, so it definitely has a good track record in the making.
Cons
There are not a huge number of payment methods accepted at Mr Q.
There are no sister sites for Mr Q, but this might just show that Lindar Media have put all of its casino efforts into Mr Q.
Featured Slots and Games
As soon as you enter Mr Q you will see some of the top games that are featured on the site. Some of these include 9 Pots of Gold, Fishin’ Frenzy – The Big Catch, Book of Dead and Starburst, as well as many more. There are three categories to choose from on Mr Q, which are casino, live casino, and bingo. The home page shows all of the game categories to choose from, as well as some of the recent big winners.
There are over 800 games to choose from on Mr Q, and you can even split them by provider if you have a particular favourite. There is also a handy slots guide that shows which slots have the best payouts as well as the branded slots. There is a lot of information here about slots in particular, as well as about the providers, and it is a nice addition for new players or even players who are less familiar with slots.
Deposit and Withdrawal Methods
Mr Q does not have a huge range of payment methods available, but there is a useful guide available on the site that breaks down all you need to know. The payment methods that are accepted include Visa, MasterCard, PayPal, Pay by Mobile, and Bank Transfer. Credit cards are not accepted at Mr Q, and the minimum deposit for all of these methods is £10.
The only methods available for withdrawals include PayPal, Visa, Visa Direct, and Mastercard. The longest withdrawal time for these is up to five days, and the minimum withdrawal at Mr Q is also £10.
Customer Support and Licence
Mr Q has a very detailed and thorough help section, which is definitely a good sign. The ways you can contact Mr Q are via the chat service, which is not a live chat, but they aim to respond within one day, via email, or by writing to the provided address. The support team are available between 8:00am to 8:00pm every day. Mr Q does not offer a phone service at the moment.
The Mr Q site is licensed by the UK Gambling Commission via their parent company Lindar Media, so it is a safe site to visit for UK players. The full licensing information can be found at the bottom of the site. Unfortunately, the UKGC deemed Lindar Medias guilty of breaking licence conditions around AML requirements and customer interactions. The operator chose to pay a £690,947 settlement instead of facing a fine and further action.
Final Thoughts on Mr Q
Overall, we see Mr Q as a pretty good casino site, and although it currently has no sister sites, this does not mean it never will. There is a lot to do at Mr Q for new and seasoned players, and it is especially good at catering to new players since it provides so much information and guidance. Since Mr Q has only been around for about four years, it still has time to grow, but for now, it is a safe site to visit and definitely one to check out for yourself.
Even More About Mr Q
Mr Q Sponsorships and Brand Ambassadors
Mr Q announced that football fever had arrived at the platform when they became the official sponsor of the Watford FC football team in June 2023. As part of the sponsorship deal, which will cover the entire 23/24 season, the local gambling brand adorned the club’s kit as the front-of-shirt sponsor. The sponsorship was seen as a record-breaking milestone for the English Football League club and saw the next season as the start of an exciting new chapter. Watford FC hoped that Mr Q would not only raise their profile in football but would also positively impact the local community. Even though not every football fan is stoked to see the involvement of a gambling brand within the beautiful game, Watford FC couldn’t have made a better choice, as Mr Q has always been incredibly proactive when it comes to identifying harmful gambling habits and intervening. Mr Q even goes as far as making their core vision to shift the world’s perception of gambling.
On the 20th of December 2023, Mr Q broke the exciting news that they will be the lead partner of the highly-anticipated Snooker Masters 2024. The seminal event in the Snooker calendar saw 16 of the top snooker players from around the world all meeting under one roof to battle for the crown and the purse. The event, which was renamed the Mr Q Masters, took place from January 7th – January 14th at Alexandra Palace in London.
Mr Q In the Press
Mr Q is somewhat of a pro when it comes to publicity stunts. Take the Mr Q Centre Spot Challenge, which took place in December 2023, as the perfect example. The challenge gave football fans the chance to be a part of the sport they love, not by passively watching the action unfold or wagering on the outcomes; the challenge tasked football fans to showcase their own skills to have a chance of winning £10,000. On Saturday, the 9th of December, when half-time was called during the Hornets vs Southampton match, randomly selected fans aged 25 or over were called up to take a penalty shot. The first participant who hit the centre spot would win the entire £10k prize!
Mr Q Adverts
On the 1st of March 2023, Mr Q aired a brand-new ad, which found its way onto all of the main UK TV networks, including ITV, Sky, and Channel 4. Instead of amplifying the urgency to use the platform to place bets and using the incentive of a massive bonus to tempt people into signing up, the betting platform made, “you win some, you lose some”, the motto of their new ad. The advert, which was filmed in Bulgaria with the multi-award-winning director, Simon Levene, showed a flashy debonair-type character in a flashy swivel chair, rehashing the motto before going through pseudo-comedic series of sketches showing him winning and losing at various endeavours.
First, he is using his pop trivia knowledge to win a TV game show; next, he is trying his hand at pottery-making, playing chess with a far more experienced player, and dropping a roll of toilet paper in a bathroom stall. The advert ends with the information that the Mr Q game library contains 900 of the best online games as a smartphone being used to spin the reels on Rich Wilde and the Book of the Dead is held up to the camera. The ad ends by saying whether you win or you lose at Mr Q, you will have a “jolly good time” before there is a disclaimer that all winnings are paid in cash to appeal to any players who have been burned by wagering requirements attached to bonuses before.
Another ad from 2011 was a much simpler affair. The stop-motion animation ad featured the jaded voice-over of a casino player who thought they had seen it all, but as he is informed of the no wagering requirement and ‘no nonsense’ ethos, the super-fast withdrawals and the 4-star review rating on Trustpilot, he starts to warm to the idea of Mr Q, which he refers to as the “award-winning casino you’ve never heard of”.