Bookee Sister Sites 2026
Bookee was a UK sports betting app powered by EveryMatrix Software Limited, and it closed permanently on 16th November 2019 after EveryMatrix withdrew from the UK white-label consumer market and its UK Gambling Commission operating licence (account 39383) was suspended for casino and real-event betting activity. Bookee is not the same brand as, or connected to, the currently-live casinos on this site that we have previously (incorrectly) listed here as its sisters.
Bookee Quick Verdict
Bookee no longer exists as a betting brand, and there is nothing here to join. The swipe-to-bet app shut for good on 16th November 2019 when its platform provider and licence holder, EveryMatrix Software Limited, pulled out of UK consumer betting following a UK Gambling Commission licence suspension. No company has revived the brand since, and the bookee.app domain now belongs to an unrelated appointment-booking software firm. This page exists to record what Bookee was, why it disappeared, and what actually happened to the operator behind it, so that nobody is misled by outdated reviews that still describe it as a live bookmaker.
Written by Mark FUpdated 18th July 2026
Last updated 18th July 2026 — added an archived homepage screenshot, the full EveryMatrix licence timeline, current UKGC register findings and reader questions about old account funds.
Bookee: What Happened
Bookee was a mobile-first UK sports betting app that relaunched in 2019 on EveryMatrix’s OddsMatrix sportsbook and MoneyMatrix payments platform, after migrating from the FSB Tech platform, with casino content also available via EveryMatrix’s CasinoEngine. The brand traded under EveryMatrix Software Limited, which held UK Gambling Commission account 39383.
In September 2019 the UK Gambling Commission suspended EveryMatrix Software Limited’s operating licence with immediate effect, covering both real-event betting (other than pool betting) and remote casino activity, following a review of the operator’s compliance and customer interaction practices. EveryMatrix subsequently exited the UK consumer-facing white-label business altogether, and Bookee closed for good on 16th November 2019 as a direct result, since it had no UK licence left to operate under.
EveryMatrix’s other white-label brands from that era included Jetbull, Sporting Index, CasinoMulti, PlayFrank, Fantasino, PWRBet, WestCasino, MrWin and DragonaraOnline. We checked this site for a currently live, published page for each of those and could not find one, so we have not listed any of them here as “sister sites” — the previous version of this page named Party Casino, Guts and other unrelated brands as Bookee’s sisters, which was incorrect, and we have removed that fabricated list rather than repeat it. EveryMatrix itself continues to operate today, but only as a B2B software and platform supplier to other licensed operators, not as a consumer-facing UK brand.
Bookee Review – July 2026 (From The Archives)
The bookee.co.uk homepage as captured by the Internet Archive in November 2019, days after the shutdown was announced.
Because the product is gone, this review works from archived pages, press coverage from 2018-2019 and the regulator’s public record rather than a live test. The pitch, preserved in the archive above, was “Swipe. Bet. Done!” — a deliberately stripped-back betting experience designed exclusively for phones. Bookee never offered a desktop product at all, which was genuinely unusual for its time, and its founders talked openly about building a bookmaker for people who found traditional betting sites cluttered and intimidating.
The app itself presented bets as swipeable cards, a mechanic reviewers routinely compared to dating apps. You flicked through pre-built football, tennis and horse racing selections, swiped right to add one to your slip, and confirmed the stake in a couple of taps. Odds were supplied through EveryMatrix’s OddsMatrix feed, deposits ran through the MoneyMatrix cashier, and a small casino tab powered by CasinoEngine sat alongside the sportsbook. It won startup-scene recognition, including a GiG-e Startup Launchpad award in 2018, and picked up press coverage as one of the more original attempts to rethink mobile betting in Britain.
Where it divided opinion was depth. Serious punters found the market range shallow compared with established bookmakers, in-play coverage was limited, and the card-based interface that made casual betting easy made building complicated multiples slow. Reviewers at the time generally landed in the same place we did: a clever, well-designed novelty that suited small-stakes recreational bettors far better than anyone hunting best odds or niche markets. None of those judgements matter practically now, but they explain why the brand is still remembered fondly enough that people search for it in 2026.
The EveryMatrix Licence Timeline
| Date | Event |
|---|---|
| 2017 | Bookee launches as a mobile-only UK betting app on the FSB Tech platform |
| Early 2019 | Brand migrates to EveryMatrix Software Limited (UKGC account 39383) |
| 5th September 2019 | UKGC suspends EveryMatrix’s real-event betting and remote casino permissions with immediate effect during a compliance review; Bookee accounts frozen for new bets |
| Late September 2019 | EveryMatrix announces it will leave the UK white-label consumer market entirely |
| 16th November 2019 | Bookee closes permanently; customers directed to withdraw balances |
| 2021 onwards | Account 39383 continues only for B2B gambling-software and game-host activities |
The sequence matters because Bookee itself was never accused of wrongdoing as a brand. The suspension attached to the licence holder that ran its platform, and once that company decided supplying software to other operators was a better business than running consumer brands in Britain, every white-label riding on its licence lost its legal basis to trade overnight. Bookee, as a small startup with no licence of its own, had no realistic route back.
What The UKGC Register Shows Today
We checked the Gambling Commission’s public register while updating this page in July 2026. EveryMatrix Software Limited still appears under account 39383, but the licence now covers remote gambling-software supply and casino game hosting only — the consumer-facing real-event betting and remote casino activities that Bookee depended on are no longer part of it. In plain terms, the company remains a legitimate, regulated technology supplier, and you will find its games and odds feeds behind plenty of other operators, but there is no permission under which a Bookee-style consumer product could reopen on that account today. You can confirm this yourself on the UKGC public register entry for account 39383.
One further point worth spelling out: the bookee.app web address, which once promoted the betting product, now hosts appointment-booking software for therapy rooms and fitness studios run by an entirely different company. That reuse of the name is coincidence, not a relaunch. If any site or app calling itself Bookee invites you to deposit money for betting, it has no connection to the original UK-licensed operation documented here and should be treated with genuine suspicion.
What Players Said About Bookee
Contemporary player feedback, preserved in app-store reviews and betting forums from 2017-2019, was warmer than for most small bookmakers. Users repeatedly praised how fast placing a bet felt, the clean design, and the absence of the aggressive cross-selling that plagued bigger apps. The recurring gripes were real, though: a thin selection of markets outside headline football and racing, odds that trailed the best prices on big events, occasional slow identity verification before first withdrawals, and frustration during the platform migration in early 2019 when some features temporarily disappeared. After the September 2019 suspension, sentiment understandably soured, with complaints centring on the abruptness of the account freeze rather than on money going missing — withdrawals did continue to be processed through the wind-down.
It is worth stressing that the compliance findings that triggered the suspension were directed at how the licence holder managed customer interaction and problem-gambling safeguards across its UK white-label estate, not at accusations of unpaid winnings. That distinction shows up clearly in the player record: people were annoyed, but almost nobody claimed Bookee took their money.
Player Funds And Old Accounts
When the shutdown was announced, customers could still log in to withdraw balances, and ante-post bets on future events were honoured, with winning wagers paid out in the normal way. That wind-down window closed years ago. Anyone who believes they still had money in a Bookee account in 2019 would now need to contact EveryMatrix directly as the former licence holder, and after this length of time we would keep expectations realistic. There is no live customer support channel for the brand, no app to reinstall, and no mechanism for reopening a closed betting account. If you have a genuinely unresolved balance claim, the Commission’s guidance on what happens when an operator stops trading is the sensible place to start before writing to the former licence holder.
Could Anything Like Bookee Come Back?
The idea Bookee pioneered did not die with it. Swipe-style bet discovery, pre-built accumulator cards and mobile-only design have since been absorbed into mainstream UK bookmaker apps, which is arguably the strongest compliment the product could receive. What has changed is the regulatory climate: since the January 2026 rule changes, UK-facing operators work under tighter bonus rules, including a 10x cap on wagering requirements attached to promotions, and the Commission has shown far less patience with white-label arrangements where the licence holder keeps loose oversight of the brands trading on its permissions. A startup wanting to relaunch something Bookee-shaped in 2026 would need either its own licence or a platform partner with an unblemished compliance record, and the economics of small-scale UK sportsbooks have only got harder. We are not aware of any credible attempt to revive the name, and the trademark’s association with a defunct gambling product plus an active software company makes one unlikely.
Other Brands That Left The UK Market
Bookee’s story — a recognisable name disappearing because its operator rather than the brand itself hit trouble — is more common than most bettors realise. Guts stopped taking UK customers in December 2020 when Betsson wound down its British operation, though that casino still trades in other countries. Energy Casino continues under a Malta licence but shut its doors to British players. And Mr Mega vanished in early 2026 when Aspire Global’s white-label network withdrew from Britain. Each of those pages explains the specific circumstances, and together they are a useful reminder to check who actually holds a site’s licence before you deposit, because that company’s decisions can end your betting relationship without warning.
Bookee FAQs
Is Bookee still open?
No. Bookee closed permanently on 16th November 2019, after its operator, EveryMatrix Software Limited, lost its UK consumer-facing gambling licence and exited the UK white-label market.
Who used to run Bookee?
Bookee was operated by EveryMatrix Software Limited (UK Gambling Commission account 39383), running on EveryMatrix’s own OddsMatrix sportsbook and CasinoEngine casino platform.
Why did Bookee close?
The UK Gambling Commission suspended EveryMatrix Software Limited’s operating licence in September 2019 over real-event betting and remote casino activity following a compliance review. EveryMatrix then withdrew from the UK consumer-facing white-label business, and Bookee closed as a direct result.
What were Bookee’s real sister sites?
EveryMatrix’s other white-label brands at the time included Jetbull, Sporting Index, CasinoMulti, PlayFrank, Fantasino, PWRBet, WestCasino, MrWin and DragonaraOnline. None of these currently has a live, published page on this site, so we have not linked to them here.
What happened to money left in Bookee accounts?
During the wind-down in late 2019 customers could log in and withdraw balances, and outstanding ante-post bets were honoured. That process ended long ago, so any unresolved claim would now have to go to EveryMatrix as the former licence holder.
What is bookee.app today?
The bookee.app domain is now used by an unrelated company selling appointment-booking software for therapy rooms and studios. It has nothing to do with betting, and no gambling site currently using the Bookee name is connected to the original app.