PPB Games Limited Casinos Sister Sites 2026
PPB Games Limited is the UK Gambling Commission-licensed operator (account number 39411) behind two of British betting’s best-known names: Betfair and Paddy Power. Both brands are part of the wider Flutter Entertainment plc group, but they sit specifically on this shared UKGC licence, with their own dedicated betting exchange, sportsbook and casino products. This page is the network hub for PPB Games Limited: it explains who the company is, how the licence is structured, and links through to full reviews of the two live sister brands.
Operator profile
Best PPB Games Limited Casinos Sister Sites
Two household names, one shared UK licence.
PPB Games Limited doesn’t run a sprawling white-label estate like some of the operators covered elsewhere on this site. Instead, its UKGC licence covers exactly two major, independently marketed brands: the Betfair exchange-and-sportsbook platform, and Paddy Power’s famously cheeky sportsbook and casino operation. Both are part of the much larger Flutter Entertainment plc group, which also owns Sky Betting & Gaming, PokerStars and Tombola on entirely separate UKGC licences.
Who is behind Betfair and Paddy Power
PPB Games Limited is the UKGC-licensed entity that holds account number 39411, and the register confirms exactly two active trading names on that licence: Betfair and Paddy Power, alongside the domains betfair.com and paddypower.com. Both brands are owned by Flutter Entertainment plc, the FTSE-listed gambling giant that also controls Sky Betting & Gaming, PokerStars and Tombola, though each of those runs on its own separate UKGC licence rather than sharing this one.
Betfair is best known for pioneering the betting exchange model in the UK, letting customers bet against each other rather than just against the house, alongside a full sportsbook and casino offering. Paddy Power built its reputation on an irreverent marketing style and a broad sportsbook-plus-casino product, and the two brands now share back-end infrastructure and customer support under the same corporate umbrella.
Compliance reality check
Flutter Entertainment agreed a £2m settlement with the UKGC following a regulatory investigation into responsible gambling failures identified during a compliance assessment carried out across the Paddy Power and Betfair brands. It’s a real mark against the group and worth knowing before choosing either brand, even though both licences remain active and both sites continue to operate normally for UK customers.
How to read the PPB Games Limited network
Unlike white-label-heavy operators with dozens of anonymous partner brands, PPB Games Limited is a tight, two-brand licence built around genuinely distinct, independently marketed products rather than reskins of the same template. Both Betfair and Paddy Power run their own sportsbook pricing, promotions and casino lobbies, and each maintains a separate app and website, so players experience them as two completely different destinations even though the underlying licence, player protection framework and much of the back-end payments infrastructure are shared. That structure is fairly unusual among the operators covered on this site, most of which either run one flagship brand or a much larger stable of white-label partners.
Quick Questions
Who is PPB Games Limited?
It’s the UKGC-licensed entity (account 39411) behind Betfair and Paddy Power, part of the wider Flutter Entertainment plc group.
Are Betfair and Paddy Power genuine sister sites?
Yes. Both brands are confirmed active on the same UKGC account 39411, sharing the licence, back-end platform and player protection framework, even though they keep separate branding and marketing.
Are Sky Bet, PokerStars or Tombola also PPB Games sister sites?
No, not on this specific licence. They’re all part of the same wider Flutter Entertainment plc group, but each holds its own separate UKGC licence rather than sharing account 39411 with Betfair and Paddy Power.
Bottom line: PPB Games Limited is a well-established, actively regulated Flutter Entertainment operator running two of the UK’s biggest betting names, Betfair and Paddy Power, on a shared and currently active UKGC licence.
PPB Games Limited Sister Sites We’ve Reviewed
These are the genuine, currently active brands on UKGC licence 39411 that we have reviewed in full elsewhere on this site.
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Betfair
Betfair pairs its pioneering betting exchange with a full sportsbook and casino lobby, and it’s the brand that gave PPB Games Limited its start in the UK market. Its own sister-sites page names Paddy Power as a direct network stablemate on the same UKGC licence.
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Paddy Power
Paddy Power brings a broad sportsbook and casino offering with a famously bold marketing style, distinct from Betfair’s exchange-led approach despite sharing the same operator and licence. Its own listing confirms Betfair as a genuine network sister under PPB Games Limited.
PPB Games Limited FAQ
What is PPB Games Limited?
PPB Games Limited is the UK Gambling Commission-licensed operator (account number 39411) behind Betfair and Paddy Power, part of the wider Flutter Entertainment plc group.
Which brands does PPB Games Limited own?
The UKGC register confirms exactly two trading names on this licence: Betfair and Paddy Power, both reviewed in full elsewhere on this site.
What UKGC licence does PPB Games Limited hold, and is it still active?
PPB Games Limited holds UKGC account number 39411, and it remains active. Flutter Entertainment, the parent group, agreed a £2m settlement with the UKGC in 2026 following a compliance assessment into responsible gambling practices across the Paddy Power and Betfair brands.
Is it safe for UK players to use Betfair or Paddy Power?
UK players are protected by PPB Games Limited’s active UKGC licence, which brings standard safeguards such as segregated player funds, self-exclusion via GAMSTOP and access to the Gambling Commission’s complaints process. The 2026 £2m settlement is a genuine compliance blemish worth knowing about, so it’s sensible to check each brand’s own bonus terms and responsible gambling tools before signing up.