PPB Games Limited Sister Sites
Betfair and Paddy Power are the two active PPB Games Limited sister brands on UK Gambling Commission account 39411. Both belong to Flutter Entertainment, but they suit different players: Betfair is the stronger choice for exchange betting, while Paddy Power is the simpler sportsbook-and-casino alternative.
Written by Alex MorrisReview updated – 25 July 2026
Operator profile
PPB Games Limited Operator and Licence
Two household names, one shared UK licence.
PPB Games Limited doesn’t run a sprawling white-label estate like some of the operators covered elsewhere on this site. Instead, its UKGC licence covers exactly two major, independently marketed brands: the Betfair exchange-and-sportsbook platform, and Paddy Power’s famously cheeky sportsbook and casino operation. Both are part of the much larger Flutter Entertainment plc group, which also owns Sky Betting & Gaming, PokerStars and Tombola on entirely separate UKGC licences.
Who is behind Betfair and Paddy Power
PPB Games Limited is the UKGC-licensed entity that holds account number 39411, and the register confirms exactly two active trading names on that licence: Betfair and Paddy Power, alongside the domains betfair.com and paddypower.com. Both brands are owned by Flutter Entertainment plc, the FTSE-listed gambling giant that also controls Sky Betting & Gaming, PokerStars and Tombola, though each of those runs on its own separate UKGC licence rather than sharing this one.
Betfair is best known for pioneering the betting exchange model in the UK, letting customers bet against each other rather than just against the house, alongside a full sportsbook and casino offering. Paddy Power built its reputation on an irreverent marketing style and a broad sportsbook-plus-casino product, and the two brands now share back-end infrastructure and customer support under the same corporate umbrella.
Compliance reality check
In December 2025 the Gambling Commission announced a £2m settlement after finding customer-interaction failures across four related licensees serving Paddy Power and Betfair: PPB Entertainment Limited, PPB Counterparty Services Limited, Betfair Casino Limited and TSE Malta LP. One cited case involved £86,000 staked over 16 days without a manual review. Account 39411 itself records no regulatory action, but the group-level finding matters when judging how confidently either brand identifies and responds to harmful play.
How to read the PPB Games Limited network
Unlike white-label-heavy operators with dozens of anonymous partner brands, PPB Games Limited is a tight, two-brand licence built around genuinely distinct, independently marketed products rather than reskins of the same template — full profiles for both are below.
Bottom line: PPB Games Limited is a well-established, actively regulated Flutter Entertainment operator running two of the UK’s biggest betting names, Betfair and Paddy Power, on a shared and currently active UKGC licence.
Betfair and Paddy Power Compared
These are the only two active trading names and domains on PPB Games Limited account 39411. They share an operator and parent group, but their strongest products are quite different.
| Brand | Operator | Licence / status | Best for | Main risk | Verdict |
|---|---|---|---|---|---|
| Betfair | PPB Games Limited | UKGC 39411, active | Betting exchange and price-led bettors | Exchange commission and a busier interface | Best specialist choice |
| Paddy Power | PPB Games Limited | UKGC 39411, active | Straightforward sportsbook, casino and retail access | No peer-to-peer exchange | Best mainstream alternative |
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Betfair
Betfair pairs its pioneering betting exchange with a full sportsbook and casino lobby, and it’s the brand that gave PPB Games Limited its start in the UK market. Its own sister-sites page names Paddy Power as a direct network stablemate on the same UKGC licence.
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Paddy Power
Paddy Power brings a broad sportsbook and casino offering with a famously bold marketing style, distinct from Betfair’s exchange-led approach despite sharing the same operator and licence. Its own listing confirms Betfair as a genuine network sister under PPB Games Limited.
PPB Games Limited Review – July 2026
Betfair’s homepage in July 2026 – the exchange remains the licence’s defining product.
UKGC account 39411 lists Betfair and Paddy Power as its only active trading names and domains, with active remote casino and pool-betting permissions and no regulatory action recorded against this specific entity. That does not mean every Betfair or Paddy Power product is technically supplied by the same company: sportsbook, exchange and casino permissions are split across several related PPB and Betfair licensees, so the legal entity shown in the footer can vary by product.
How two rivals ended up on one licence
The initials PPB stand for Paddy Power Betfair, and they preserve a piece of British betting history. Paddy Power grew out of Irish high-street bookmaking in 1988; Betfair arrived in 2000 as a disruptive exchange start-up that let punters bet against each other. The two merged in 2016 to form Paddy Power Betfair plc, which renamed itself Flutter Entertainment in 2019 as it swallowed further brands worldwide. The PPB company names on the register, and the TSE initials of The Sporting Exchange entity, are fossils of that merger – and the reason two fierce old rivals now sit side by side as trading names of the same licensed companies.
Why several “PPB” companies appear on the register
Search the UKGC register for Betfair or Paddy Power and you will find a small cluster of related licensees rather than one: PPB Games Limited (39411), PPB Entertainment Limited (39426), PPB Counterparty Services Limited (39439), Betfair Casino Limited (39435), TSE Malta LP (39561) and PPB GE Limited (52819) all appear against the two brands’ domains. Flutter splits products – exchange, sportsbook, casino, pool betting – across these entities for corporate and regulatory reasons, which is why the December 2025 settlement was paid by four of them while account 39411 itself stayed clean. For a player the practical effect is nil: the same brands, sites and protections apply whichever PPB company technically serves your product.
The wider Flutter family on other licences
Beyond this licence, Flutter Entertainment runs several other British brands we review separately, each on its own UKGC account: Sky Vegas and Sky Bingo under Sky Betting & Gaming, PokerStars UK with its poker-first casino, and the bingo-led Tombola. None of them shares account 39411, so they are corporate cousins rather than licence-mates of Betfair and Paddy Power – but if you want to stay inside the Flutter umbrella while changing the style of site, those four pages are the natural next reads.
What players report
Choose Betfair when the exchange is the point: it lets customers back and lay outcomes against other users, although winning exchange bets are subject to commission and the interface takes more learning. Choose Paddy Power when you want a conventional sportsbook, casino and access to a large retail estate under one familiar brand. Neither choice avoids the December 2025 customer-interaction findings, so safer-gambling controls and account checks deserve the same attention on both.
PPB Games Limited FAQs
What is PPB Games Limited?
PPB Games Limited is the UK Gambling Commission licensee on account 39411. Its two active trading names and domains are Betfair and Paddy Power, and the company sits within Flutter Entertainment.
Which brands are on PPB Games Limited licence 39411?
Betfair and Paddy Power are the only two active trading names and domains listed on account 39411.
Is UKGC account 39411 active?
Yes. Account 39411 has active remote casino and pool-betting permissions. Other related PPB and Betfair entities hold the permissions used for additional products.
Which is better, Betfair or Paddy Power?
Betfair is the stronger choice for exchange betting and users comfortable with commission and a more technical interface. Paddy Power is the easier mainstream choice for a conventional sportsbook, casino and retail access.
What was the £2m Paddy Power Betfair settlement?
The Gambling Commission announced a £2 million settlement in December 2025 after customer-interaction failures across four related licensees serving the two brands. The action was not recorded against account 39411 itself, but it remains relevant to the wider group.
Are Sky Vegas, PokerStars and Tombola direct PPB Games sister sites?
They are Flutter Entertainment stablemates, not brands on PPB Games Limited account 39411. Their British products operate through separate UKGC licensees.