Star Racing Sister Sites

Star Racing Limited now has one current consumer-facing brand of its own: Star Sports. AK Bets and NE Bet are former Star Racing white labels that have moved to other operators and licences, while McBookie occupies a halfway house, its domain remains registered under Star Racing’s UK Gambling Commission account 9177, but Playquarry Limited (account 66551) runs it day to day.
Star Racing Sister Sites and Former Brands Compared
Last updated 18th July 2026, aligned the McBookie registration detail with the Gambling Commission record, added a fresh homepage screenshot, operator history and player-feedback sections
The short answer is that Star Sports is the only brand Star Racing itself still runs. McBookie sits in an unusual position: mcbookie.com is still registered as a white-label domain on Star Racing’s account 9177, yet its day-to-day operator is Playquarry Limited under account 66551, so the Star Racing connection is registration paperwork rather than shared operations. AK Bets and NE Bet have left entirely. Treating all four as present-day sisters would give players the wrong operator and complaint route.
Quick Verdict
Star Racing is a rarity among the operator groups we cover: a licence that has been shedding brands rather than collecting them, leaving one confident specialist bookmaker behind. If you came here hunting for a family of interchangeable Star Sports skins, there is none; the honest comparison set is McBookie for the shared-registration history, and a group of independent racing-first bookmakers for product feel. Readers who want the opposite end of the spectrum, dozens of near-identical casino skins on a single licence, can see how that looks on our Jumpman Gaming and LC International Limited operator pages, which make a useful contrast with how Star Racing runs its book.
| Brand | Operator / relationship | Licence / status | Best for | Main risk | Verdict |
|---|---|---|---|---|---|
| Star Sports | Current Star Racing brand | UKGC 9177; active | Horse racing and high-street-style betting | Complex markets and promotion terms | Only current direct brand |
| McBookie | White-label domain still registered on 9177; run by Playquarry | Operated day to day via 66551 | Scottish sportsbook comparison | No longer shares Star Racing’s licence | Historical comparison only |
| AK Bets | Former white label; now Akbo Limited | Inactive on account 9177 | Independent racing comparison | Different operator and account | Not a current sister |
| NE Bet | Former white label; moved to ProgressPlay | Inactive on account 9177 | Regional-bookmaker comparison | Different platform and complaint route | Not a current sister |
Which Star Racing Site Should You Choose?
Star Sports
Choose Star Sports if you specifically want Star Racing’s current product. Its strongest areas are horse racing, football, greyhounds and telephone-style bookmaker heritage, with casino, live casino, bingo and virtuals added around the sportsbook. There is no second active Star Racing account to compare it with.
McBookie
McBookie remains the most useful comparison because of its Scottish racing identity and former Star Racing connection. Although its domain is still registered on Star Racing’s account 9177, it is operated day to day by Playquarry Limited on account 66551, so do not expect shared balances, bonus eligibility, safer-gambling settings or a Star Racing complaint route.
Star Sports Review

Star Sports’ sportsbook as captured on 18th July 2026: racecards front and centre, with casino, live casino, bingo and virtuals one click away.
The current Star Sports homepage is unmistakably sportsbook-first. Horse racing and football dominate the navigation, but casino, live casino, bingo and virtuals are easy to reach. The right-hand betslip stays visible on desktop, while the market list is dense enough that new players should use search and favourites rather than scrolling through every sport.
Current promotions and player risks
The live homepage currently promotes a football correct-score or first-goalscorer offer worth up to £100 and a Star Casino Club promotion based on weekly wagering on selected slots. These are event- and eligibility-dependent offers, so the useful checks are qualifying markets, minimum odds, free-bet expiry, excluded payment methods and whether casino wagering must be completed with cash.
- No current sister wallet: Star Sports is the only active domain group on account 9177.
- Market complexity: boosted odds and place terms can change by event.
- KYC: expect identity, address and payment-method checks before or during withdrawals.
- Account restrictions: opening a former sister is not a workaround because those brands now have different operators.
- Compliance history: Star Racing paid a £594,000 regulatory settlement in 2023 following AML and social-responsibility failings.
Current licence position
UKGC account 9177 is active for remote casino, bingo, real-event betting and virtual-event betting. The current domain record lists starsports.bet, starsportsbet.com, starsportsbet.co.uk and the mobile Star Sports route as active, with mcbookie.com still present as a registered white-label domain operated by Playquarry Limited. AK Bets and NE Bet no longer sit on this account.
Star Racing Limited: Owner, Licence And Track Record
Star Racing Limited is the corporate name behind the Star Sports bookmaker, holding UK Gambling Commission account 9177 with permissions spanning real-event betting, virtual-event betting, remote casino and bingo. The business grew out of the telephone-and-trackside side of British bookmaking rather than the app-first casino world, and it still reads that way: racing knowledge, big-staker service and a print-and-podcast media presence (its #BettingPeople interview series is pinned to the homepage) do the brand-building that sister-site cross-promotion does elsewhere. The white-label chapter, hosting McBookie, NE Bet and AK Bets domains on its account, has largely wound down, which is why this licence now looks so lean.
The record is not spotless, and pretending otherwise would be pointless: in 2023 Star Racing paid a £594,000 regulatory settlement after the Commission found anti-money-laundering and social-responsibility failings, a familiar chapter across the industry in those years. Since then the account has stayed active and free of further published sanctions, and the licence’s activity list has not shrunk, which is the practical signal most players will care about. As with any single-brand operator, there is no fallback skin if the relationship sours; the complaint route runs through Star Sports’ own support, then to the operator’s ADR provider, with the Commission’s register the place to verify status at any moment.
Account, bonus and cashier considerations
Because Star Racing runs one consumer brand, the risks concentrate rather than spread. The sportsbook’s promotional calendar leans on event-linked free-bet offers and the Star Casino Club’s wagering-based rewards rather than a big headline welcome match, and since January 2026 any casino bonus it does run must respect the UK-wide 10x wagering cap, which keeps terms comparatively tame. The cashier is card-and-bank oriented (the operator has historically kept e-wallets at arm’s length), KYC checks arrive early rather than at first withdrawal, and high-staking accounts get the kind of individual attention, in both directions, that a racing-first book is known for. None of this transfers to McBookie: separate operator, separate wallet, separate terms.
The licence record at a glance
| Item | Position (verified July 2026) |
|---|---|
| Licensee | Star Racing Limited, UKGC account 9177 (active) |
| Permitted activities | Real-event betting, virtual-event betting, remote casino, remote bingo |
| Active domains | starsports.bet, starsportsbet.com, starsportsbet.co.uk, mobile Star Sports |
| White-label residue | mcbookie.com registered here; operated by Playquarry Limited (66551) |
| Departed brands | AK Bets (to Akbo Limited); NE Bet (to ProgressPlay Limited) |
| Regulatory history | £594,000 settlement (2023, AML/social responsibility); nothing published since |
What players say
Star Sports’ reputation among serious racing punters is one of its main assets: reviewers consistently credit it with taking proper-sized bets on the horses without the instant restrictions that follow winners around the recreational-facing chains, and its telephone desk still gets praise as a genuine service rather than a relic. The criticisms run the other way: casino and bingo are competent add-ons rather than destinations, promotions are thinner than at the big multi-brand groups, and casual accumulator bettors will find richer boost menus at brands like AK Bets or DragonBet, both independent books we cover separately. That trade, depth for one audience over breadth for everyone, is the whole Star Racing strategy in miniature.
Star Racing Sister Sites FAQs
What are the current Star Racing sister sites?
Star Sports is the only brand Star Racing Limited itself operates on account 9177. McBookie’s domain is still registered on that account but is run by Playquarry Limited, while AK Bets and NE Bet have moved to other operators altogether.
Is McBookie still a Star Racing sister site?
Only in a narrow, technical sense. The mcbookie.com domain remains registered as a white label under Star Racing’s account 9177, but Playquarry Limited operates it through UKGC account 66551, so players should treat it as a separate bookmaker with its own wallet, terms and complaint route.
Is Star Racing licensed in the UK?
Yes. Star Racing Limited holds active UK Gambling Commission account 9177 for remote betting, casino and bingo activities.
What products does Star Sports offer?
Star Sports offers sports betting, in-play markets, horse racing, greyhounds, virtuals, casino, live casino and bingo, with the sportsbook remaining the main product.
Do former Star Racing brands share accounts with Star Sports?
No. McBookie, AK Bets and NE Bet now use different operators or licences, so players should not expect shared logins, wallets, bonuses or complaint handling.
Has Star Racing Limited faced regulatory action?
Yes, once that we can verify: a £594,000 settlement in 2023 over anti-money-laundering and social-responsibility failings. The licence has remained active since, with no further published sanctions on account 9177.
What happened to NE Bet and AK Bets?
Both left the Star Racing account. NE Bet’s brand moved across to ProgressPlay Limited’s white-label platform, while AK Bets is now run by Akbo Limited on its own separate UKGC licence, so neither shares anything operational with Star Sports today.








