London Bet

Who owns London Bet? We reveal the Thistle Bet Limited connection, list the top “Platform Sisters” (including AK Bets), and give an honest verdict on the bonuses.
Sites like London Bet

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London Bet Sister Sites & Review (2026)
Technically speaking, London Bet is an only child. It’s the only brand actually owned by Thistle Bet Limited. So if you check Companies House, you won’t find a long list of siblings.
But let’s be real. In this industry, “ownership” doesn’t matter as much as “software.” London Bet runs on the Playbook Gaming platform. That means it’s basically a dead ringer for a handful of other sites. Same odds, same layout, different logo. If you want a site that works exactly like London Bet but maybe gives you a better bonus, check out these software-linked London Bet sister sites below.

The Playbook Platform London Bet Sister Sites
AK Bets

The Punter’s Choice
AK Bets is what London Bet should be. Started by a man who used to be an on-course bookie, it uses the exact same software but actually takes a decent bet. It’s got a cult following on Twitter (X) because they don’t ban you the second you win a fiver. If you bet on horses, go here instead.
- Platform: Playbook Gaming
- Best For: Racing Punters
Planet Sport Bet

The Media Giant
You’ve probably seen their football news sites (Football365, TeamTalk). Planet Sport Bet is their betting arm. It’s the same engine as London Bet – so the menus are identical – but because they have deeper pockets, the promos are better. You’ll actually find decent “Bet £10 Get £10” offers here that London Bet rarely bothers with.
- Platform: Playbook Gaming
- Best For: Football promos
London Bet Review (2026): Greatness or Gimmick?
The Bonus: Or Lack of One
If you’re hunting for a big welcome bonus, save yourself the click. London Bet is sting on that fronty. You won’t find the usual “Deposit £10, Play with £40” stuff here.
Instead, they push something called “Capital Gains.” It’s a loyalty club.
- The Good: When they do give you a free bet, it’s usually Wager Free. You keep what you win.
- The Bad: You have to grind for it. It’s tiered (Sapphire, Ruby, Diamond), and unless you are betting every week, you won’t see much back.
Bottom line? It’s rubbish for bonus hunters, but okay if you were going to bet anyway.
London Bet launched in 2025 and it feels like a souvenir shop in Leicester Square. The branding is heavy on the London skylines and Union Jacks. It’s very patriotic.
But look past the paint job, and the engine is actually decent. It runs on the Playbook stack, which is one of the better independent platforms out there. It doesn’t crash, it handles accumulators well, and it’s quick.
The £1 Secret
This is the main reason to sign up. Most sites now want a tenner minimum. London Bet lets you deposit £1.
It sounds pointless, but if you just want to put 50p on a stupid 10-fold acca on a Saturday, this is one of the few places that won’t force you to deposit £10 just to spend 50p.
The London Bet Casino: Pragmatic Overload
Hope you like fishing games. The slots library is dominated by Pragmatic Play. You’ll find about fifty versions of Big Bass Bonanza and plenty of Gates of Olympus.
It’s not a bad library, but it’s narrow. You won’t find the old-school Playtech gladiators or the massive Games Global jackpots. It’s a modern, mobile-focused selection. They also have “Virtual Sports” (greyhounds, racing) running 24/7 if you’re a night owl looking for a bet at 3am.

Banking: Welcome to 1995
Here is the annoyance. You can only deposit via Visa or Mastercard.
No PayPal. No Apple Pay. No Skrill. It feels very dated.
However, there is a silver lining. Because they don’t mess around with e-wallets, their card processing is fast. We’ve had withdrawals hit our bank account in under 4 hours on a debit card. That is faster than Ladbrokes, to be fair.
Customer Support: Don’t Call Them
Because you can’t. There is no phone number.
You have to use the Live Chat bubble. In our tests, it’s a bit hit-and-miss. During the day, you get a human pretty quickly. At night? You’re often talking to a “leave a message” bot. It’s fine for basic stuff, but don’t expect VIP service.
London Bet Licensing & Corporate Data
London Bet is fully licensed. Unlike the offshore sites, you’re protected by UK law here.
- Company Name: Thistle Bet Limited
- Registered Address: 2 Alexandra Gate, Cardiff, CF24 2SA.
- UKGC Account Number: 66162
- License Status: Active (Remote Casino & Betting)
Player Reviews
Here are our summarised London Bet player reviews, taken from real users.