Why sister sites are the key to finding trusted new casinos

Sister sites and companies that own an extensive number of domains and apps can interlock their brands through the power of sister companies and holding companies. This model has been prevalent for a long time, particularly in the West.

Media companies are an excellent example of this, where hundreds of local and international news companies all have different brands, employees, and logos. Still, once those with an eye for unpacking company ownership begin to connect the dots, they often trace them back to about half a dozen conglomerates controlled by the same group of billionaires.

In casino gaming, the premise remains the same, but there’s less of an incentive for the information to remain as secretive. Therefore, you will often encounter brands and their sister sites which look the same and offer precisely the same gaming avenues. Some might have a slight variation, such as language or currency, but the same overseeing company often licenses them.

Navigating what the experts say

Although some sister sites will actively seek to interlink their brands, the best measuring stick for many casino gamers is the input from experts who possess in-depth knowledge of casino brands, sister sites, and the key variables that constitute a top-rated platform. With the casino industry experiencing notable growth and popularity in the 21st century, innovations such as AI and cryptocurrency are now common.

Expert reviewers, the likes of which https://forum.bitedge.com/ often source as a point of reference, hone in on specific elements of casino sites. For instance, the rise of cryptocurrency as an investment asset class, trading commodity, and a medium of exchange has resulted in a surge in cryptocurrency casinos since the start of this decade.

It’s a trend that’s set to soar. Some of the cryptocurrency casinos that have established themselves in this market have extended their reach by launching sister sites and companies. Experts have been keeping tabs on them and reviewing each one on their respective merits.

Sticking with the brand you like

As creatures of habit, we tend to stick to brands or products that appeal to us visually. In casino gaming, this is no different. Despite the numerous options available, research has shown that once we find a brand we like, we are more likely to return to their site, knowing that they are often designed by the same team and developed by the same marketing companies.

Ultimately, if you like the brand and trust it, then there’s a strong chance that their network of other casinos shares the same ethos, attention to detail, and overall design. While it’s not a guaranteed formula that you will automatically take to their new sites, there’s a better chance you will be drawn to their design if you are already a fan of the brand and their platform.

Combining trust across platforms

Not only do casinos build brand loyalty across their sister sites, but many also offer loyalty rewards, such as points and credits, to customers who use multiple sites under their umbrella. If a brand has established trust through its marketing reach, it cements it once you are on board and are receiving consistent promotions, fostering broader brand loyalty.

This means you aren’t starting with a fresh platform, new terms and conditions, and promotions every time you place a bet. Trusted casinos don’t just reward customers who continually return to their sites; their trust can also extend into other vital areas of casino gaming, such as responsible gambling.

If you know a brand has an emphasis on responsible gambling, they will likely spread this message across their other platforms as well, which helps to reaffirm trust in their site. If you have any issues, their customer service desks are streamlined into one team or department, allowing the experience to become more personalised and again strengthening their brand visibility and the level of trust.

Conclusion

As is often the case in many industries, sister sites offer the security and presence of a familiar brand, alongside insights into their latest expansions and business ideas. We’d always recommend shopping around in casino gaming, as this is often the best way to find promotions and marketing ideas that are suited to your gambling preference.

However, shopping around on sister sites can also fall into this remit. In fact, it can tick both boxes; you can take advantage of promotions while sticking with a trusted brand you like.

Although there are other elements to consider, such as expert reviews and what other people have to say on social media about a particular brand, sister sites are key if you are intent on finding brands you already like and trust.